Global spending on applications for mobile devices grew 30% last year to reach $ 111 billion.
2020 was certainly a very difficult year for many industries, but in recent months there has also been strong growth in various areas. It is the case of apps for mobile devices, where global spending has increased significantly.
Last year, consumers globally invested about 111,000 million dollars in apps from both the Apple App Store and Google Play, according to data presented by. This is 25,000 million dollars more than in 2019, that is, a growth of 30%.
This notable increase in spending on apps is due to change in consumer habits generated by the pandemic. In recent months, users spent much more time at home to avoid contagions and, as a consequence, the use of mobile devices increased.
These devices became the way of connecting many people with the outside world, a main tool for education, employment and entertainment, among others.
Although the App Store and Google Play grew by 30% in 2020, spending on Apple’s app store was 87% higher than on Google Play. App Store recorded a spend of $ 72.3 billion compared to 56 billion in 2019. For its part, spending on Google Play stood at 39 billion in 2020, up from 30 billion in 2019.
Last year also witnessed a new record in number of downloads, which reached 143,000 million combining Apple and Google Play, an increase of 23.7% compared to 2019. The growth of downloads in Google Play was 27.9%, while in the App Store it was 12.1% .
It should also be noted the increase in the number of downloads of mobile games: Google Play had 46.1 billion and App Store 10.1 billion. Garena Free Fire is the most downloaded Google Play game of 2020, while the breakout game Among Us leads App Store downloads last year.
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Source: Marketing Directo by www.marketingdirecto.com.
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