Mark Vivobarefoot has already become an indelible term in the field of barefoot footwear. In its intention not only to put people in healthy shoes, but also to support those in need, it is constantly continuing, and the latest evidence is the charity collection Soul of Africa, which is produced directly in the Ethiopian capital Addis Ababa.
When shoes help
The purpose of shoe models Soul of Africa is help. And not only helping people to have healthy feet, but also supporting the people of Ethiopia. It is there that the entire collection is produced with the help of local resources – both material and human. Local people thus have a chance to learn the trade, while at the same time part of the earnings from the sold shoes goes to charity projects aimed at building schools or hospitals. Thanks to Vivobarefoot, more than a hundred people got a job, including single mothers or families affected by AIDS.
Footwear for a healthy ecosystem
Vivobarefoot shoes they pay tribute to craftsmanship and also encourage natural movement. At the same time, Ethiopia was not chosen randomly to collaborate on the new collection. “Soul of Africa is a VIVOBAREFOOT initiative,” says Galahad Clark, founder of VIVOBAREFOOT, “Ethiopia, the birthplace of humanity and the country of runners, the last winner of the Nobel Peace Prize, is undergoing rapid industrialization and we are proud to be part of a transparent and socially responsible business. Our collaboration is at the beginning, we plan to continuously improve the supply chain and help local communities. The production in Ethiopia will serve as a model for footwear production.” The shoes are made from the leather of free-range cattle from Ethiopian farmers, which is flexible, naturally scarred and comes as a by-product of food production. It is thus a source of income for farmers and maintains a healthy ecosystem. You can now purchase Addis models with minimalistic retro lacing and Ababa, a very simple slip-on model ideal for summer days.
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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