Sony’s console key man retires

Sony Interactive Entertainment’s 60-year-old representative director and executive vice president, Masayasu Ito, is retiring next month.

Sony is saying goodbye to its loyal hardware designer, Masayasu Ito, who played a leading role in the development of PlayStation consoles, among others, has decided to retire at the end of the month. The 60-year-old executive vice president of Sony Interactive Entertainment, responsible for PlayStation and other game projects, will step down on October 1, the company told Bloomberg. Later, his duties will be taken over by Lin Tao, who has already worked as a director at the company. Current SVP Japan Asia Partner Development & Relations, Kiichiro Urata, will also be promoted to director.

Ito has a fruitful career of several decades behind him, having joined the Tokyo-based company in 1986, where he initially worked on audio equipment for cars, and later moved to the division responsible for consoles. He was also responsible for the design of the PS2 peripherals and the PSOne LCD monitors, then he was entrusted with the design of the PSP handheld console and then the PlayStation 3. During the years spent at the PlayStation group, the specialist led the engineering work of the PlayStation 4 console, which has sold 117 million copies so far, as well as during the development of the latest generation PlayStation 5, and in the period between the two generations, he contributed to the launch of the PS4 Pro model.

Via Bloomberg.


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