Sony is gearing up to grab Chinese games

Sony continues and at the same time expands its program for discovering and incubating programs developed in China, with which it intends to gain an additional advantage against Microsoft, which also wants to expand more decisively. The Japanese company is investing more than one million yuan ($140,080) per game program as part of the China Hero Project, which was halted during the coronavirus pandemic. This is already the third round within the program, which will be on a larger scale than the previous two, the selected projects will not only be published by Sony, but PlayStation Studios will also support the developers. The Japanese will soon launch programs called Lost Soul Aside and Convallaria.

As a result of the China Hero Project, the company took a total of 17 supported games under its wing in 2017 and 2019, of which seven were finally released. The Japanese company made the biggest one with Genshin Impact, which was appropriated within the framework of the exclusive agreement and released in 2019, which became a real hit and even became one of the most profitable titles in the world.

Digital footprint is slowly becoming a standard accessory (x)

Thyssenkrupp’s government systems already have a considerable wealth of data.

Digital footprint is slowly becoming a standard accessory (x) Thyssenkrupp’s government systems already have a considerable wealth of data.

So far, Sony has sold more than 3.5 million PS4 consoles in China, and since its launch in May 2021, 670,000 units of the new-generation PS5 have also been sold in the region. According to Egucsi Tacuo, the president of Sony Interactive Entertainment, the goal is to sell twice as many PS5s as PS4s, which the China Hero Project can bring the company closer to achieving.

Seeing the success of Genshin Impact, Microsoft was also encouraged to buy license contracts from Chinese developers. At the end of October, the news arrived that the people of Redmond are planning to strengthen their position against Sony with Chinese developers and content. Although the American software giant and the Japanese Sony have been encouraging smaller developers with significant sums for licensing rights for years, the popularity of Genshin Impact gives a new impetus to the efforts of the people of Redmond in this direction. Although no figures are available for the console revenues of the hit game, according to Sensor Tower, it brought in $3 billion on mobile devices until May of this year.

According to Daniel Ahmad, senior analyst at Niko Partners, Chinese developers are investing in bigger teams, while their development methods and tools are becoming more refined and efficient, making them competitive across all platforms and countries. According to industry sources, Microsoft has set up a dedicated team to track down promising Chinese titles in order to spot the “next big hit” in time. Until now, the owner of Xbox consoles has mainly filled the offer of its subscription game service with titles from big-name studios, but it is apparently becoming more and more open to independent studios. In addition, Redmond’s expansion of the subscription to more and more platforms may make it more attractive to Chinese developers.

In recent years, Chinese players typically played imported titles, their home-made products were weaker, and as China gained more and more space in the world market, local studios also received more and more serious investments. The trend has been accelerated by the local regulatory environment and import restrictions, while China has absorbed professionals who used to work at high-end studios.


Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.

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