Sony expands the 360 ​​Reality Audio ecosystem

Sony today announced an expansion to its 360 Reality Audio services and products that include new video streaming capabilities as well as music production tools.

Sony expands 360 Reality Audio ecosystem 2Introduced in 2019, Sony’s 360 Reality Audio enables artists and artists to create music in a new way by placing sounds, such as vocals, choruses and instruments, in a spherical sound field. Powered by Sony’s technologies for creating spatial sound, this revolutionary music experience gives the listener the feeling of being in a music studio or a live concert – all without having to leave home.

At present, one can already listen to around 4000 songs in 360 Reality Audio from artists like Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus, Zara Larsson and many more. And today, Sony is expanding the possibilities of the innovative music format.

News in the 360 ​​Reality Audio ecosystem

The first video streaming service in 360 Reality Audio

Sony introduces live performances via video with immersive sound in 360 Reality Audio. Viewers can experience the new video features at an exclusive 360 ​​Reality Audio live performance with Sony Music Entertainment artist Zara Larsson on January 11 at 11pm. This live performance can be streamed on smartphones via Artist Connection-appen . Featuring selected Sony headphones and Sony | Headphones Connect-appen , you can also optimize the experience by analyzing your ear shape and thereby experience a tailored, immersive music experience.

360 Reality Audio makes it possible to create a lively music experience that gives the listener the feeling of sitting down to a live concert. Sony wants to improve the room sound technology to create an innovative solution for music lovers who cannot experience live concerts due to COVID-19.

In collaboration with major record companies and service providers, Sony is working to be able to offer this streaming option later this year.

New 360 Reality Audio Creative Suite Sony and Virtual Sonics, Inc. has developed new software for creating content, viz 360 Reality Audio Creative Suite, which makes it easier for musicians and artists to create content in 360 Reality Audio. 360 Reality Audio Creative Suite is a software plugin that is compatible with the popular DAW (Digital Audio Workstation). Virtual Sonics, Inc. will through its subsidiary Audio Futures, Inc. release the software at the end of the month.

In addition, Sony and Music.com, through the distribution of The Orchard, will launch the Creators’ Program, which enables artists to produce content in 360 Reality Audio using the 360 ​​Reality Audio Creative Suite and then stream the content.

During CES there is a possibility to watch a video about how GRAMMY-winning producer Keith Harris creates his music using the 360 ​​Reality Audio Creative Suite.

Compatible devices and license extension For the spring, the new Sony Speakers SRS-RA5000 and SRS-RA3000, compatible with 360 Reality Audio, will be available. The Wi-Fi speakers create an immersive, spatial 360 Reality Audio audio experience using Sony’s Immersive Audio Enhancement algorithm. The speakers can be easily controlled through Google Assistant or Amazon Alexa.

360 Reality Audio can also be experienced using headphones from most manufacturers if they are connected to an Android™– or iOS smartphone with a compatible streaming service installed. Sony is also working with other consumer electronics companies to enhance the 360 ​​Reality Audio experience.

In order to continue to expand its portfolio of compatible audio devices, Sony will in future license the following technologies:

  1. The technology for headphones that analyzes and adapts specifically to the user’s listening characteristics
  2. Technologies that enable smartphones and cars to play content in 360 Reality Audio

Source: IT-Kanalen by it-kanalen.dk.

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