Sony: 360 Reality Audio is coming to video streaming

Sony continues to invest in 360 Reality Audio. The brand announces that the technology will soon be available on a selection of streaming video. For the launch, Zara Larson will give a concert next Monday, the first of its kind.

Credit: Sony

Enjoying a 360 ° concert will soon be possible. Sony has just announced that its sound spatialization technology will also apply to video. Launched in 2019, 360 Reality Audio distributes the sound in the listener’s ears in such a way as to produce sound close to reality and therefore at 360 °. Obviously, the firm goes up a notch by announcing that this technology will be exported on video during the year 2021. She explains having collaborated with labels and video platforms to be able to offer new streaming content. However, it does not specify what will be on the program. For now, the immersive experience of 360 Reality Studio is available on more than 4,000 titles with artists like Alicia Keys, Lil Nas X or Noah Cyrus. To give a preview of what 360 Reality Audio will be capable of, Sony will be broadcasting a live concert, the first to benefit from the feature. January 11, at 5 p.m. in the United States and therefore at 23h in France, Zara Larson will give a showcase on Sony’s Artist Connection app. “360 Reality Audio helps create a realistic musical experience, giving listeners the impression that they are attending a concert”. Sony has been hoping to use its technology to delight music lovers in need of concert since the start of the pandemic.

Creative software

On the sidelines of this concert, Sony also explains having developed two new speakers which will integrate compatibility with 360 Reality Studio. The SRS-RA500 and SRS-RA300 will be compatible with Google assistants and Alexa. For now, Sony remains discreet about the technical characteristics of these new models, probably in anticipation of a more formal presentation at CES. The brand nevertheless announces that they will be available from next spring. Finally, the brand unveils a new music creation tool for those who would like to get into 360 ° music. The 360 ​​Reality Audio Creative Suite is compatible with most popular DAWs. The software will be officially launched at the end of January.

Source: Journal du Geek by

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