We’re just learning that to keep some gigantic advertising deals in force, some scenes from the new James Bond need to be re-filmed. Why? Well, because the series is famous for placing products of well-known brands that pay a fortune to later advertise their devices, smartphones, watches or other gadgets as used by Agent 007. Most often they are the latest high-end models, because superspy cannot use “Outdated” technology, and due to the repeated postponement of the premiere, It is not time to die, it just happened. The producers of these devices demanded changes to some scenes, because in the last 2 years – yes, this is how much the new Bond will have, if according to the latest plan it will debut in October – their offer has undergone many changes.
Mostly it’s about one iconic scene, probably present in every Agent 007 movie, when Q, the head of British intelligence’s R&D department, hands Bond the latest equipment. And it is hardly surprising, because if equipment manufacturers decide to spend huge sums that help finance the production of blockbusters, they hope that the investment will pay off. Meanwhile, it is difficult to expect that fans will rush to the stores for a smartphone or smartwatch that is two years old and has already been replaced by two better models.
Details on gadgets and equipment are kept strictly confidential, but everyone knows James Bond carries the latest technology with him. So sponsors are worried that its equipment is no longer high-end nearly two years after its premiere. Trouble was, some of these things were the newest models, but when the filming started. And when the movie hits the screens, it’ll be like Daniel Craig and the rest of the cast are using something that has been with us for a long time. And that’s not what these deals are about. Big companies want celebrities to have new and upcoming models, to help promote and sell them. This means that some scenes need to be carefully edited or re-recorded, explains one of the informants involved in the case. And although we do not know the details of these contracts for huge sums, we know exactly which companies are referred to, and so Nokia provides smartphones, Omega watches, Adidas shoes, and Bollinger champagne – and probably only the latter does not have to worry about the fact that his product is out of fashion.
Source: GeekWeek.pl/The Sun / Photo. 007.com
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