In the new San Diego Zoo Wildlife Alliance campaign, funny sheep dressed up as lions, giraffes, rhinos, penguins and peacocks take center stage.
The conservation of wild fauna, so closely related to climate change, is currently on the rampage at the COP26 climate summit currently being held in Glasgow. Perhaps for this reason the non-governmental organization The San Diego Zoo Wildlife Alliance just launched a spear-breaking campaign to conserve wildlife in an extraordinarily fun way (Despite the seriousness of the message that it carries).
Funny sheep disguised as wild animals such as lions, giraffes, rhinos, penguins and peacocks fill all the flashes in the new San Diego Zoo Wildlife Alliance campaign. “You can’t replace wildlife once it’s gone” is the wise “claim” of the new San Diego Zoo Wildlife Alliance campaign, signed by the agency Goodby Silverstein & Partners.
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The videos and billboards that make up the campaign focus on sheep in ridiculous costumes, while the radio spots reinterpret the well-known song “The Lion Sleeps Tonight” in a comic key.
Through multiple supports the campaign encourages people to adequately protect the future of wildlife by joining San Diego Zoo Wildlife Alliance or visiting the San Diego Zoo and the San Diego Safari Park.
“By injecting a pinch of optimism into this new campaign with a focus on conservation, we encourage people to join projects already underway to make the concept a little less overwhelming for the audience.”explains David Millner, chief marketing officer of the San Diego Zoo Wildlife Alliance. “We are working to meet the urgent needs of wildlife today and we are delighted to launch this campaign and invite allies from all corners of the globe to join our conservation mission,” he adds.
Anunciante: San Diego Zoo Wildlife Alliance
Agencia: Goodby Silverstein & Partners
CEO: Paul Baribault
COO: Shawn Dixon
CMO: David Miller
Marketing Director: Debra Erickson
Associate Director Marketing: Damien Lasater
Video Production / Post-Production Supervisor: Dustin Trayer
Chief Creative Officer: Margaret Johnson
Creative Director: Caroline Cappelli
Creative Director: Ryan Tovani
Art Director: Thomas Gledhill
Copywriter: Lennie Galloway
Account Director: Cassi Norman
Account Manager: Casey O’Brien
Account Manager: Nikki Hendriks
Assistant Account Manager: Elizabeth Markovic
Co-Director of Production: Leila Gage
Co-Director of Production: Margaret Brett-Kearns
Senior Broadcast Producer: Alexei Van Mourik
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Anna Lorrie Diokno
Director: Michael Miller
Director of Photography: Ernie Kovacs
Photographer: Quinn Gravier
Executive Producer: Danielle Riccardi
Line Producer: Genevieve McCarty
Edit Company: eLevel
Director of Post Production: Michael Damiani
Editor: Graham Wilcox
Assistant Editor: Liz Norris
Sound Design: Nic Dematteo
Audio Company: Lime Studios
Audio Mixer: Joel Waters
Audio Assistant: Collin Thomas
Executive Producer: Susie Boyajan
Color Company: The Mill
Colorist: Fergus McCall
VFX Company: The Mill
Executive Producer: Hillary Thomas
Senior Producer: Alex Bader
Production Coordinator: Tarik Thompson
Creative Director: John Leonti
2D Lead Artist: Gareth Parr
2D Artist: Yukiko Ishiwata
2D Artist: Roxy Zuckerman
2D Artist: Brad Scott
2D Artist: Toby Brockhurst
2D Artist: Dilipan J.
2D Artist: Arunraj
2D Artist: T Asaithambi
2D Artist: Tarun Kemtur
3D Artist: Michael Lori
Matte Painting: Itai Muller
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