Social media: 15 types of content that are popular

Whether it’s LinkedIn, Instagram, Twitter or Facebook – keeping the subscribers happy can sometimes be difficult. With these 15 content formats, you are (almost) always right on the various social media platforms.

While many executives in (mostly conservative) companies assume that social networks can be used casually and without a lot of budget, social media managers know better. Working with the different platforms requires a lot of creativity, time and perseverance. It can sometimes be difficult to come up with exciting new content formats so that the social media community stays with it. And the generation of new subscriptions: inside is mostly supported by the development of new content. For all stressed out social media managers, we now have an infographic that shows which 15 content types are best received on LinkedIn, Twitter, Instagram and Facebook.

3.48 billion people use social media platforms – and want to be entertained with new content

The experts from Red Website Design have put together in a clear diagram why an intensive examination of social networks is becoming more and more important not only for publishers, but also for companies. Around 3.5 billion people around the world use platforms such as LinkedIn, Facebook and Twitter. And more than a third of these users use social networks when they want to find out more information about a product or a brand. That said, social media is an absolute must for advertisers.

Nevertheless, many brands are still struggling to implement the right formats for the various social media platforms. The infographic lists the most promising content types for both LinkedIn, Twitter, Instagram and Facebook.

15 content types for social media (click on the picture to get a larger view), © Red Website Design

The infographic shows that simple cross-posting (i.e. the utilization of content on multiple platforms) only works to a limited extent. Social media managers should adapt their content much more to the individual target groups of the individual platforms. But even a real professional in dealing with social networks needs time and budget for this. It is to be hoped that everyone in the company’s management will soon see this.

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