At the time of its release, the song passed relatively unnoticed by the general public, but through social channels it filtered anyway to the locker room of the National team to then be adopted by the players and undergo a wave of returning popularity that not even the most established of the songwriters might expect.
If the Italian victory at the 2006 World Cup remained linked to the musical catchphrase sung on the refrain of the song Seven Nation Army by The White Stripes, the triumph to the Europeans which ended a few days ago has a decidedly less international accompaniment: it is But what diet, song by the Neapolitan author Luca Il Sole di Notte released late last year and suddenly became the anthem of a nation entire in the hours following the victory of Euro 2020. At the time of its release the song passed relatively unnoticed by the general public, but through the social channels it filtered anyway to the locker rooms of the National team to then be adopted by the players and suffer a wave of returning popularity that not even the most successful of songwriters could have expected.
As the footballers of the national team themselves told, But what diet has established itself as the unofficial anthem of the national team almost by chance, arriving on the smartphones of players and staff starting from the more traditional web channels such as YouTube and the intervention of the footballer Lorenzo Insigne – the only one who already knew him before Euro 2020. On the video sharing platform, in fact, the song has been present since 19 October of last year: its history of its genesis the author himself told it, but the conquest of Italian footballers was a work of genuine word of mouth; the song was initially played by Insigne on repeat in the changing rooms and during trips and training sessions, until it becomes a real propitiatory and celebration rite.
Just as the song brought luck to the Azzurri, its viral success began. From the videos published on social media in first person by the players to the footage of the television stations that documented the tournament, the song appeared repeatedly in the background or sung directly after the victories over the opposing teams; as the national team progressed between the stages of the tournament, the success of the song also increased even outside the group of players until the last goal. With the victory of the competition, But which diet became a real one hit virale: the number of views on YouTube has touched share one and a half million, while on Spotify it reached 220,000 and on TikTok in its original version it was re-proposed more than 4,000 times.
Source: Fanpage by tech.fanpage.it.
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