Today is the day, the official opening of the Hyp3 store on the Cornelis Schuytstraat in Amsterdam. Sneaker reseller Hyp3 opens its doors physically for the first time. Time to get to know the company better through written questions to founder Yassine al Mobaress.
How did HYP3 ever get started?
“The HYP3 story started in 2015 when I myself started selling limited edition sneakers to close friends. Then I expanded and created a small online platform, where I sold exclusive sneakers through social media.”
“After years of experience and building a network within the sneaker world, I decided it was time to create a high-end shopping experience for sneaker enthusiasts.”
How do you source the shoes you sell?
“Because I was already sourcing sneakers years ago, I have built connections with mainly sellers in Europe and America.”
What requirements must these shoes meet or what are you looking for?
“The shoes we sell are largely exclusive and hard to come by, we also have the ‘hype’ sneakers in stock and we always try to replenish our stock so that everyone can come to us for their desired sneaker.”
Why did you choose to open a physical location?
“We want to approach it differently than most resellers, nowadays everyone can easily start a website and resell their sneakers on it. Opening a store sets us apart and opens the doors for sneakerheads who feel like they are walking in a candy store and other visitors feel like they are walking in a shoe museum. We especially want to pass on the experience of this to the customers. In addition, it is quite unique that you can view all these sneakers up close, fit them and also order the desired size within a short period of time if we do not have it in stock. .”
Are the shoes on display in store exclusive to the store, or can they also be purchased online?
“We now mainly want to focus on the store in order to be able to transfer that unique experience to the customers. But we understand that it is not easy for everyone to come to our store for this experience, so we are still working hard to create a website that can also meet the experience.”
Hyp3 has settled in the Cornelis Schuytstraat. Where is this location from?
“In the beginning we found it difficult to determine where we would open a very nice store with a concept like this one, but we soon found out that the Cornelis Schuystraat is the perfect location for this.”
The store looks very nice. What do you want to convey with the retail design?
“We want a high-end appearance with the retail design of the store and the interior, but at the same time it must also radiate a certain edge and be young and accessible to everyone.”
Who do you hope to reach with the store?
“We actually hope to reach everyone, from young to old and from sneakerheads to people who are not yet completely familiar with this concept. We want everyone who enters the store to have the feeling that they have seen and experienced something that they will only experience at HYP3.”
What are the future plans for Hyp3?
“We don’t just want to be a resell store, we want to take people into the entire HYP3 experience through our own merch and our online platform, but also by collaborating with other brands and who knows, expanding with stores in Abroad.”
Source: fashionunited.nl by fashionunited.nl.
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