On the occasion of his 50th birthday, Smoki decided to awaken the creative spirit in the entire region and provide support to the street art scene, so this weekend a hand-created street art billboard appeared in three capitals.
Each of the billboards was made live and on the spot by a famous street artist from that city, giving him his authentic artistic style: Junk in Belgrade, Lunar in Zagreb and Azram in Ljubljana.
“As a veteran of advertising, I can say that I have long ago completed various levels of communication, but as a graffiti artist, I can say that I feel more natural in my usual environment – among colors and their application on the background in a unique form, drawing graffiti. The campaign for Smokey awakened a fond memory of one of my favorite brands from my childhood until today, and I was very happy to be invited to participate in the campaign for the 50th anniversary of the brand, I almost feel like a living time machine. Marking the packaging with my favorite character – a cat was the highlight of the story, and dunking at this moment is giving your own stamp by drawing an original billboard “, said Slaven Kosanović from Zagreb, better known as Lunar.
There is no more dilemma if someone wondered if billboards could be works of art, because when they are created by renowned regional artists and Smokey – then there is no mistake!
And everyone else who made their murals on the virtual wall could join the action. smokicelebartion.rsbecause the Smoki celebration is still going on.
The campaign is signed by the agency Leo Burnett.
Source: Marketing Mreža by marketingmreza.rs.
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