SME partners CPF share ideas to fight the COVID crisis

“CPF” brings business partners to small and medium-sized entrepreneurs Stepping through the Covid-19 crisis together, moving forward with the Faster Payment project to help businesses move forward ready to promote the development of potential Conduct business that takes into account the environment, society and good corporate governance. grow together

On October 8, 2021, Mr. Prasit Boonduangprasert Chief Executive Officer Charoen Pokphand Foods Public Company Limited or CPF said that CPF has organized an online seminar CEO ROUNDTABLE FOR SMEs Conference 2021 for SME business partners to talk and share experiences. and future business perspectives with the Chief Executive Officer of CPF To empower and pass on knowledge and skills to be a part of adjusting SMEs entrepreneurs in the Next Normal world and leading to joint ideas and cooperation to enhance the capabilities of SME businesses to move forward stably and grow together

“SME entrepreneurs are important to the food production supply chain. This enables CPF to continuously produce high quality food that meets safety standards in all situations. In the past, SME partners have been affected by the Covid-19 crisis. CPF therefore implemented the “Faster Payment” project, reducing the credit semester time to 30 days from October 2020 to the present. has helped 6,000 SMEs entrepreneurs, trading partners of CPF to have better financial liquidity able to sustain business, stand through difficult conditions and has been able to adapt strongly after the COVID-19 epidemic situation.”

“Covid-19 epidemic situation and the expectations of customers and consumers today There is more to delivering quality and safety products that are fast. If the focus is still on products that come from the production chain that takes into account the sustainability of society. environmentally friendly products Sharing views and experiences this time is expected to help inspire SMEs to apply ESG principles and enhance their operations. CPF is willing to support everyone in the supply chain to grow sustainably together,” said Mr. Prasit.

Mr. Prasit discussed CPF’s business strategy. to focus on 3 approaches. The first approach is to focus on the nutritional value of food coupled with food safety standards. It will add value and develop more healthy food products such as Chiva pork products. which has higher omega than normal pork, etc. The second strategy is to move towards working in the digital era more. From farms, factories, to sales And the third strategy is about engineering practices by modifying machinery and equipment in the production process to be automated, using online IOT systems to help more management.

Mr. Niwat Dangmang, Managing Director of Purin Green Foods Products Co., Ltd., the supplier of fresh and safe garlic, said that from entering the supplier of fresh garlic to CPF focusing on standardized raw materials As a result, the business has united farmers and promoted cultivation according to GAP (Good Agriculture Practices) standards, which is cultivation without using chemicals. Helps to have a positive effect on the environment The quality of life of farmers has improved. Today, there are 50 farming households joining the group with Phurin. to be continually delivering organic garlic to CPF

Mrs. Narumon Saengmanee, Managing Director of DMP Uniform Co., Ltd., the manufacturer of in-line uniforms for CPF, said that working with CPF has helped push small businesses to improve their quality systems. Compliant with CPF standards including sustainability that is a global trend

The company is currently studying and developing fabrics made from fish scales. and recycled plastic bottles as well as changing to do more online marketing And most importantly, the Faster Payment project helps promote good governance. Enables companies to pay for goods on time And it helps the company to take care and help employees. It covers temporary employees thoroughly.

Mr. Chayakrit Thanakritkajorn, Sahaphop Co., Ltd., a service provider for maintenance of farm machinery and equipment, said that the company has turned to digital technology to work in response to CPF’s preventive measures against the spread of germs. It has developed a platform to monitor the operation of tools and equipment used in the farm through an online system. which helps to facilitate more customers and also extending the accounting system on technology This effectively reduces production costs for SMEs. and willing to share knowledge with interested SME entrepreneurs as well

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