Smartphone sales are experiencing the worst period of the last decade!


Counterpoint Research The European smartphone market posted its lowest first-quarter shipment figures since 2013 in the first three months of this year, according to a new report by Phone shipments in the region fell 12 percent year on year to 49 million in the first quarter.

Samsung, despite shipments falling 16 percent year-on-year 35 percent continued its leadership as Europe’s best smartphone vendor with its market share. Apple While it ranked second with a share of 25 percent, it experienced negative growth of only six percent.

Smartphone manufacturers are bleeding

Both companies launched new devices in the first quarter. These devices Galaxy S22 While Samsung with the series, third generation iPhone SE with Apple it happened. Xiaomi On the other hand, it continued to rank in third place thanks to its 14% shipment share. But it was one of the biggest losers year-over-year, as its shipments fell 36 percent from the first quarter of 2021.

The only top five sellers in Europe with positive growth in the first quarter, China-based Android smartphone manufacturer realme it happened. The company managed to grow from two percent to four percent and 67 percent annually.

Counterpoint also addressed a number of factors that contributed to the quarterly decline for this research, including the ongoing shortage of components, additional pandemic lockdowns in China, declining economic conditions and the war between Russia and Ukraine. this dbefore the company recovers, as the cost of living hit record highs, particularly in the second quarter. It is expected to get worse.


Source: Teknolojioku Rss by www.teknolojioku.com.

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