Smart home from Samsung on Novinsky Boulevard – new space


To some extent, an ordinary event in the current situation turns almost into a political statement, which is being interpreted in one way or another. Seeing politics in the fact that Samsung opened a showroom of home appliances with an emphasis on the smart component is definitely not worth it, this is a normal workflow. I suggest not to look for some secret signs here, but to talk about the showroom itself.

The scene of action is the VTB business center at 31 Novinsky Boulevard, not far from the Barrikadnaya metro station and the Stalin skyscraper. The Samsung office is located in the same building, on one of the floors there is a large demo zone, but an ordinary person from the street cannot get into it. It conducts trainings for sellers, shows new items to journalists, I am sure that you have repeatedly seen photos from it, not knowing what it is. A large space that has a guest room with the latest TVs or projectors, open spaces with other devices. Beautiful, functional and modern.

Undoubtedly, Samsung has large stores where different equipment is concentrated, you can twist it in your hands, get advice from sellers. I’m sure you’ve seen the flagship store on Tverskaya, a good example of such a space. So why do we need a showroom where appliances are not sold, but only shown? The answer to this question can be found in how the staff of this space was trained.

The preparation of the premises and the construction itself took a little more than a month, but the staff began to prepare and train exactly at the same time, the training took even a little more. The task was not to describe certain capabilities of technology, but to create an image of how it can interact with each other, the desire to highlight real use cases. The level of knowledge of the staff is noticeably higher than in a regular store, and at the same time, the set of devices is smaller, all the existing vacuum cleaners of the company or TVs are not presented here, only some of them, and not necessarily the most expensive part, the same The Wall is missing. The goal is not to show everything that Samsung has in store, but to focus on how it can be used in real life and what benefits you can get from using the devices of one company.

Interestingly, Samsung has a smart home center, but it is not supplied to Russia, that is, you cannot connect additional sensors in your native ecosystem, but the SmartThings application works with third-party devices, plus it perfectly integrates the company’s equipment, which can be seen in the example of the showroom.

The entrance to the showroom is a fork, you can go to several spaces – an office, a living room, a kitchen, or a small piece of the outside world. I propose to proceed to the kitchen, as it is quite curious here.

The first unusual thing is that instead of a lighting lamp, The FreeStyle hangs, a compact projector shines on the table. You can ask to turn off the light, then the picture will become bright, and watch a small presentation – an animation will appear on the table, firefighters will start putting out the steak, as it is too hot.

It reminded me of the Krasota restaurant, where you are offered not just food, but entertainment, you watch the stories that unfold around you, including your plates. There is no doubt that this is some kind of entertainment, it is unlikely that you will indulge yourself at home – although there may be those who wish. This is more of a demonstration that the projector can be screwed into a regular base and show pictures on the table below it.

As for me, it is impossible to do without show elements in such spaces, and they are present here. But for the kitchen, perhaps, the technique itself comes to the fore. And here, of course, it is important that the control is carried out using a smartphone, and programs that facilitate both cooking and washing clothes are programmed into memory.

For those who have already tried such things, there is no need to explain anything, you just select the mode that you need from the menu, and then it’s up to the technique. For example, you can indicate that you are cooking meat, you want to simmer it slowly, and then your stove will suggest a suitable option. What I like about the oven installed in the showroom is that there are two cooking zones – you can load meat and fry potatoes at the same time, and the smells will not mix.

Many people have a dryer and a washer in their kitchens, here the approach is the same. But more interesting are refrigerators that can change their panels, they can be put under your furniture (BeSpoke line).

I will not describe everything that is in the kitchen, the main thing in the showroom is not to be afraid to ask you to show you what and how it is arranged, especially since everyone is friendly and gladly offers to demonstrate the technique.

In the office you will see a game monitor, the ability to work in multiple windows or play.

Right next to it is a regular monitor for work, you can directly connect your smartphone to it, and with the help of DeX your smartphone will become a computer, right there is the Trio 500 keyboard from Samsung, it connects to any devices of the company.

The living room is the most crowded area, so here you can sit on the sofa, twist the latest clocks, smartphones or tablets of the company, see how they work together. Opposite is a large QLED TV, on the left it pretends to be The Frame (the 2021 model also has a glossy screen, but the 2022 models are matte and make a very big impression, indistinguishable from real pictures, you want to touch the surface).

Not without vacuum cleaners, both smart, which he studies the house, and manual, which is extremely convenient for cleaning.

They also have enough smart features that will show you if, of course, you show interest. Finally, the picnic area is a demonstration of a soundbar that includes a subwoofer (sounds very interesting), as well as an all-weather TV. And where without a projector that you can take with you on a trip?

Such showrooms are needed in order to show a complex product in a more or less natural habitat and talk about how everything works, how one item works in conjunction with others. For example, how can you use your smartphone to control the TV, watch how the appliances in the kitchen work. And this is an important point, since in ordinary stores we see separate items, they, as a rule, are not interconnected. There is also a story about the interaction of different electronics, the creation of scenarios that make everyday life easier.

The space turned out to be interesting, at first glance small, intimate, but inside, provided that you “play” with different objects and listen to explanations, you can spend half an hour or more. In my opinion, such spaces are vital, and it’s good that this is not a store, but a showroom.

Source: — Все о мобильной технике и технологиях by

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