Sleeping Giants targeted by “Valeurs Actuelles” and CNews complaint


Geoffroy Lejeune, editorial director of “Valeurs Actuelles”, during a debate on April 25, 2019 in Paris

ADVERTISING – The company Valmonde et Cie, owner of the weekly Current values, filed a complaint Friday against the Sleeping Giants collective for “discrimination” before the Paris court, announced this Wednesday, June 9 the ultraconservative publication, boycotted by “hundreds” of advertisers having according to him “yielded” to “pressures” anonymous cyberactivists.

Sleeping Giants, which presents itself as a “citizen collective in the fight against the financing of hate speech”, born in the United States after the election of Donald Trump, calls out on social networks the advertisers of the very right-wing media or carrying racist, xenophobic, homophobic speeches, etc., with the aim of drying up their advertising funding.

Active since 2017, the French branch of the collective (27,000 subscribers on Twitter) notably aimed, in addition to Current values, CNews and the far-right Boulevard Voltaire site.

But the ultraconservative weekly claims the right not to share the “progressive ideas” of the collective, denouncing a “campaign of industrial sabotage” and “outrageous methods” to which “hundreds of big companies” have “yielded” including Toyota, Nike or Decathlon.

His complaint “aims to denounce acts of discrimination, because of political opinions, and likely to hinder the normal exercise of an economic activity”, explains the weekly on its site, citing “the letter addressed to the Prosecutor of the Republic”.

Ethical values

It was filed “last Friday”, told AFP the publication director of Current values, Erik Monjalous, who “does not accept that anonymous people call for the boycott of an IPG title” (political and general information press).

The Sleeping Giants “may not agree with” Current values, “It is entirely their right, but the call for a boycott is totally illegal”, estimates Erik Monjalous, for whom the losses of advertising revenues suffered by the weekly are “very difficult to quantify”.

CNews also decided to counterattack. Asked by AFP, the Canal + group’s news channel acknowledged “the existence of a complaint” against Sleeping Giants, confirming information from Current values.

Contacted by AFP, a spokesperson for the collective, Daniel, assured “nothing” to know “more” about the complaint of Current values than what the magazine “wrote”.

Considering that the “editorial line” of Current values is “nauseating, divisive, that it exacerbates tensions” and “goes against the ethical values ​​of many brands”, the collective alerts those whose advertisements are found on the site of the weekly, which they do not necessarily know. They are free to withdraw or not. “We never insist”, assures Daniel.

In April, the advertising agency of Current values on the internet, the Israeli company Taboola has ended its collaboration with the weekly. In question, the controversial publication, at the end of August, of a “political fiction” depicting the deputy of LFI Danièle Obono as a slave.

See also on The HuffPost: To defend the filmed trials, Dupond-Moretti pays CNews (without citing it)

Source: Le Huffington Post by

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