Sky and DAZN want ARD and ZDF

Women's Soccer © master1305 via stock.adobe,com
© master1305 via stock.adobe,com

Despite their increased commitment to women’s sports, Sky and DAZN have no interest in the television rights to the World Cup. At the SpoBis congress on Thursday, representatives of the pay-TV providers spoke in favor of broadcasting the tournament on ARD and ZDF instead.


“Many ask me if we can buy the rights,” said Alice Mascia, managing director of the streaming service DAZN. But “that wouldn’t suit us,” said the manager. “I wish there would be an agreement between FIFA and the public broadcasters. Sky manager Charly Classen made a similar statement. “The women’s national team deserves to be there in the summer,” he said of ARD and ZDF.

Women’s World Cup excluded from Sky or DAZN

About six weeks before the start of the World Cup from July 20th to August 20th in Australia and New Zealand, the live broadcast of the World Cup games is still not guaranteed. The world association FIFA had recently referred to a previously unsuccessful tender process for the rights.

Apparently, FIFA has not yet given a specific price

ARD sports coordinator Axel Balkausky said on Thursday that there was no “new status” in the talks with FIFA. “For the first time we are confronted with the fact that there was a tender that we allegedly won”, but there is still no agreement. So far, FIFA has not said specifically “what we have to pay”.

According to media reports, the public broadcasters initially only offered a silly amount. FIFA is therefore demanding at least twice as much (DIGITAL TELEVISION reported).

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