Below is a previously published PR statement
The second production model after the KUSHAQ model from the INDIA 2.0 project launched by ŠKODA on the Indian subcontinent will be known as SLAVIA. The new sedan from the A0 segment is named in memory of the earliest days of ŠKODA AUTO. Beginning in 1896, a year after its founding, Václav Laurin and Václav Klement successfully marketed their first, jointly developed bicycles under the name SLAVIA. The new ŠKODA SLAVIA will redefine a new era, this time in the Indian market. There, the notchback model, which should be presented later this year, will complement the offer in addition to the OCTAVIA and SUPERB sedans, which are highly valued in India.
Zac Hollis, brand director of ŠKODA AUTO India, says: “ŠKODA has a rich global heritage of more than 125 years. The name SLAVIA represents the beginning of a success story in which ŠKODA has become one of the most famous car manufacturers. The name SLAVIA will now mark again the beginning of a new era for the ŠKODA brand, this time in the Indian market. SLAVIA will bring impeccable build quality, reliability and driving experience. We hope for a significant increase in market share in India, and SLAVIA will play a key role in achieving this goal. ”
After the KUSHAQ SUV model presented in the spring, the ŠKODA SLAVIA is the second new model from the Czech manufacturer developed especially for the Indian subcontinent. This is the region in which ŠKODA AUTO oversees all activities of the Volkswagen Group, as well as the INDIA 2.0 project, the latter of which includes an offensive containing a total of four new cars for the A0 segment. KUSHAQ and SLAVIA and two Volkswagen models are based on the MQB-A0-IN platform, which ŠKODA has adapted to meet the special needs of the Indian market. In vehicle production, ŠKODA AUTO achieves localization of up to 95 percent.
The name SLAVIA comes from the first days of ŠKODA AUTO. The founders Václav Laurin and Václav Klement started repairing bicycles in Mlada Boleslav in 1895. They soon began to design their own bicycles, successfully marketing them under the name SLAVIA in 1896. In the case of the new limousine for the Indian market, this name honors the beginnings of the company. While the ŠKODA KUSHAQ is inspired by Indian tradition, SLAVIA represents close ties between Indo-European as well as Czech and Indian culture.
In the first days of the 20th century, bicycles produced in Mlada Boleslav under the SLAVIA brand represented reliability, accessibility and inventiveness. These are still the key benefits that define the Simply Clever philosophy today. The name SLAVIA quickly became synonymous with quality and innovation, and the same label was accepted for the engines that Laurin & Klement introduced in 1899. More than 120 years later, the new ŠKODA SLAVIA embodies these same ideals and will perfectly complement the model range in India, in addition to the OCTAVIA and SUPERB models, which have become highly valued on the subcontinent in the last two decades. The new SLAVIA will be an elegant, powerful and safe car, which is exactly what Indian customers expect from the ŠKODA brand.
2021 is the year of expansion for ŠKODA AUTO in India. As part of the INDIA 2.0 project, the Volkswagen Group has invested one billion euros in the development of four new vehicles (two ŠKODA models and two Volkswagen). Despite the COVID-19 pandemic, the new ŠKODA KUSHAQ has started successfully, with more than 10,000 orders since its launch in July. Together, KUSHAQ and the new SLAVIA are expected to significantly increase sales in India. The country plays a key role in the global carmaker’s global growth plans.
In developing the KUSHAQ and SLAVIA models for India, ŠKODA AUTO has focused on the expectations of Indian customers, which are changing dynamically. Cost, supply and comfort are especially important considerations. At the same time, ŠKODA AUTO is investing in the constant expansion of its dealer network in India. The Czech brand is currently represented in more than 100 cities, with 165 sales and service locations. The goal is to increase the number of locations to 225 by the end of 2022.
Source: AutoBlog by autoblog.rs.
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