This year, ŠKODA AUTO is supporting the Tour de France for the 18th time in a row (June 26 – July 18, 2021). With a total of 250 vehicles, the carmaker provides mobility to cycling race organizers as well as numerous teams. The fleet includes the ŠKODA ENYAQ iV, ŠKODA OCTAVIA and OCTAVIA iV, as well as the ŠKODA SUPERB iV. This year, the all-electric SUV of the Czech car manufacturer will once again serve as a command vehicle and mobile control center (“Red Car”) to the director of the Tour de France, Christian Prudhomme. In addition, ŠKODA AUTO is the sponsor of the Green Jersey for the leader in the number of points and, as a partner of the official Tour de France application, will inform fans about the latest events on the track
The Tour de France is being held for the 108th time, starting on June 26 with the Grand Dépar in Brest. The Tour de France covers 21 stages over 3,300 kilometers, including six mountain stages. Peloton will arrive at the finish line on the Champs Elysees in Paris, on July 18.
This year, for the 18th time, ŠKODA AUTO is the official partner of the world’s largest cycling event. The company provided about 250 vehicles. The fleet, which consists of the ŠKODA ENYAQ iV, ŠKODA OCTAVIA and OCTAVIA iV, as well as the ŠKODA SUPERB iV, will provide mobility to race organizers and management and will be a service vehicle on the route. ŠKODA AUTO will also provide VIP transport to the annual winners of the competition, who will once again have the opportunity to experience the Tour de France up close.
This year, the peloton will once again be led by the ŠKODA ENYAQ iV: Tour de France director Christian Prudhomme will use a fully electric SUV as a mobile command center. At the beginning of each stage, he waves a yellow flag through an opening in the roof, and then directs the race from the vehicle with the help of sophisticated communication technology. For example, it can give safety instructions whenever needed. In some phases, Christian Prudhomme will also use the ŠKODA SUPERB iV with plug-in hybrid drive as the “Red Car”.
During the race, the ŠKODA AUTO logo will be displayed on the Green jersey for the competitor who wins the most points, which the car manufacturer has been sponsoring since 2015. The winner of the world’s largest bicycle race will lift the crystal goblet on Champs-Élysées Avenue for the eleventh time; ŠKODA Design and Peter Olah, Head of Interior Design at ŠKODA AUTO, are once again responsible for the design of the winning trophy.
ŠKODA AUTO kampanja „The beautiful circus: You have to love it. We do.“
To coincide with the Tour de France, ŠKODA is launching the campaign “The beautiful circus: You have to love it. We do “. He emphasizes the fact that it takes passion to compete in such a demanding race. ŠKODA promotes the campaign in TV spots, on its social media channels and on the company’s special website www.welovecycling.com. On this page, cycling fans will find interesting information about the world’s most famous bicycle race and competition with exclusive prizes.
As a partner of the official Tour de France application, ŠKODA ensures that cycling fans can follow the events on the route. In addition to the current ladder, the app also offers real-time GPS tracking, driver profiles and more. The application is free to download and is available for Android and iOS.
ŠKODA’s corporate history began with the bicycle
ŠKODA’s passion for cycling is based on the very beginnings of the company’s history: in 1895, Václav Laurin and Václav Klement founded a bicycle workshop in Mladá Boleslav in the Czech Republic, laying the foundations for today’s ŠKODA AUTO.
As a “cycling engine”, the car manufacturer promotes cycling on various levels. In addition to the Tour de France and the Tour of Spain (“Vuelta”), ŠKODA AUTO supports numerous international bicycle races, as well as national and international basic sporting events. Bicycles and bicycle accessories are an integral part of the expanded range of the ŠKODA brand.
Source: Auto magazin by www.magazinauto.com.
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