For Skoda, there is no question of going down to the level of Dacia.
Is Skoda a low-cost brand? Admittedly, the Czech manufacturer was best known in the early 90s for its very cheap cars. But since its acquisition by Volkswagen, Skoda continues to move upmarket even if it remains the most affordable brand of the group.
Today, it is impossible to position Skoda in front of Dacia. Even though today’s Skodas continue to exhibit an outstanding price-performance ratio, they cost significantly more than Dacia models of similar size. And according to a senior Volkswagen official interviewed by Automotive News, there is no question of hunting on the land of the Romanian brand with Skoda.
Ford in the crosshairs?
According to this senior official, Skoda would rather aim for the status of brands like Ford. But isn’t the manufacturer Volkswagen already competing with Ford? With so many brands in its catalog (let’s not forget Seat either), it is not easy to establish brand strategies without them sometimes overlapping. But we should not expect to soon discover a rival Skoda of the Dacia Sandero and other Duster.
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