since January 2022 together – LUXURYMAG

Forever Better Together This is a claim of a new world sports collaboration Puma brand and communication agentury Bison & Rose. In a tender this autumn in the Czech Republic, Puma has selected Bisons who will be in charge of communication for the category run/train a lifestyle. Their official cooperation will begin from January 2022.

DNA Puma is a sport connected with fashion

Sport is the cornerstone of the Puma brand. Part of the DNA brand is a passion for designing and developing products that push the boundaries of conventional design and dispel long-standing myths. For more than 70 years, the Puma brand has made history as a partner of the fastest athletes on the planet.

Sports such as football, running and training, golf, basketball and motorsport are enriched with original products that benefit from inspiration in performance sports and lifestyle and are perfect both in their functionality and original design. The brand’s mission also includes a wide range of sustainability issues, on which Puma is constantly working to bring its activities into line with the United Nations’ sustainable development goals.

“We were looking for an agency that would understand our values, history and brand heritage, while coming up with innovative ideas and actively seeking PR opportunities in existing and new areas. The B&R team impressed us not only with its original tender offer, but also with its portfolio of services and experience. We found much more in Bison than originally intended, “ he says Katarzyna Weslawowicz, Head of Marketing PUMA Eastern Europe.

Puma s Bison & Rose

Bison & Rose provides internal and external communication services to major international and domestic companies and brands. It is also an affiliate of the global BCW network (Burson Cohn & Wolfe) for the Czech Republic and Slovakia, and for both markets the Bison & Rose Group is also a partner of the international consulting network FTI Consulting specializing in financial and transaction PR and issues management. For Puma, it will provide a PR service for the run / train and lifestyle categories, including product communication, comprehensive media relations, crisis communication and influencer’s marketing. Cooperation with Puma will be provided by the agency team of Veronika Deckerová, led by Lucie Fialíková.

“In communication, it is always very important when partners resonate with each other, and this is what happens in this case. That is why I am very glad that an inspiring brand such as PUMA undoubtedly has placed its trust in our team and that we will have the opportunity to participate in its communication direction, “ he says Veronika Deckerová, Senior Consultant at Bison & Rose.

Puma Heroes a spol.

  • In the Czech market, Puma not only supports beginning talents. As part of the Puma Heroes project in cooperation with Ambassador Ben Cristovao she has selected four young creatives to help her start a career.
  • Brand has long collaborated with artists and other brands on a global level. For example, this year was introduced in the first solo collaboration with singer and fashion icon Dua Lipou new model tennis Mayze, which combines the retro classics of the brand with new trends.
  • Mayze is part of the initiative Puma She Moves uswho, through her ambassadors, celebrates women, moving the world of art and sport forward and inspiring other women around the world with her energy.
  • The Puma brand pushes the boundaries of inspiration even further. In response to the current pandemic situation, which many consider one of the most challenging periods, kampaň “Only See Great”. The aim of the annual campaign is to share optimistic visions through global ambassadors and emphasize the power of self-belief.

Puma a Helly Hansen

The news for this autumn was prepared by the brand in collaboration with the leader in the field of outdoor clothing Helly Hansen. Together, they launched a collection of winter functional lifestyle and running clothing and footwear for the AW21 season. The collection carries a combination of running and adaptive functions with regard to winter use. Collaboration pushes the boundaries of conventional design. The individual pieces are placed in a neutral color palette and underlined by functional details. The collection includes pieces such as jackets, tights, shoes and backpacks, all designed for use in the cold months.

Key pieces include

  • Voyage Nitro Helly Hansen winter running trial shoe
  • road Velocity Nitro Helly Hansen
  • and more

The entire collection is available at

Puma brand

Puma is one of the world’s leading sports companies that designs, develops, sells and promotes footwear, clothing and accessories. For more than 70 years, Puma has been tirelessly advancing the world of sports and culture by creating fast products for the fastest athletes on the planet. Puma offers sports-inspired lifestyle products with an emphasis on performance in categories such as football, running, fitness, basketball, golf and motorsport. Thanks to a number of exciting collaborations with renowned design brands, it influences and inspires not only street culture but also the entire fashion world. The Puma Group owns the brands PUmaA, Cobra Golf and Stichd. Puma supplies its products to more than 120 countries and employs more than 14,000 people worldwide. It is headquartered in Herzogenaurach, Germany. More information can be found at

Bison & Rose

A major Czech communication agency with a 25-year tradition on the market, which provides its clients with comprehensive integrated communication services, media relations, digital communications and event, production services. It also operates in Slovakia and is the exclusive representative of the Burson Cohn & Wolfe network for the Czechia and Slovakia. It is a certified agency according to the CMS II standard and a member of the Association of PR agencies APRA. B&R holds the historically first APRA award for corporate communication, the winner of the first Golden Drum PR award given to a Czech entity at the international festival in Portorož, Slovenia, and the winner of the prestigious international competition SABER AWARDS. In 2021, she also won the prestigious Young Lions competition.

Zdroj photo: Puma

Source info: Bison & Rose and Lucie Fialíková

Source: LUXURYMAG. Móda a módní trendy. 2018. by

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