This was another week in which the daily TV consumption per individual decreased, falling by around nine minutes compared to the previous week, thus standing at five hours and four minutes a day, the lowest value recorded this year, so far.
In the week of May 2nd to 8th, RTP1 and TVI reinforce their weekly share and SIC and Cabo fall, the two private FTA channels register a tie in the value of their weekly share. Thus, RTP1 rises slightly and this week has a 10.4% share, SIC drops to a weekly share of 16.6%, and TVI rises and reaches the same 16.6% share. After the maximum recorded last week, this week the Cabo offer drops and now has a weekly share of 39.8%. Others (which includes time shift viewing, streaming and video/games) shows a very slight variation and has a weekly share of 14.4%.
CMTV and CNN Portugal maintain the same positions they had, at the top of the most viewed cable channels, but the third place is now occupied by TVI Reality, which moves SIC Notícias to fourth position. The remaining places are occupied by Globo, Fox, Hollywood and Fox Movies. In the remaining positions this week are Fox Life and Channel 11.
The contents related to the TVI Big Brother program occupy three of the five positions in the table, including the first two, with Big Brother Desafio Final – Noite das Estrelas and Big Brother Desafio Final. In third place is SIC’s Jornal da Noite, followed by two more TVI content: Champions League/Villareal x Liverpool and Big Brother Desafio Final – Duelo Final. In the top 5 of cable, the first four places go to CMTV: in the lead is Goals: Second Half/Benfica x FC Porto, followed by Goals: First Half/Benfica x FC Porto, for the special CM Jornal 20H/FC Porto National Champion and by CM/Unprotected Investigation. In the last position is the Globo soap opera O Outro Lado do Paraíso.
Fonte: Data Insights/ Havas Media Group
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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