Following its entry into the French and Dutch markets in 2020 and the acquisition of Viralize last December, ShowHeroes Group accelerates its expansion in Europe.
, an independent leader in premium video solutions for publishers and brands in Europe, which acquired Viralize, the leading player in Italy, in December, launches its ShowHeroes brand in Spain.
Following its entry into the French and Dutch markets in 2020 and the acquisition of Viralize last December, ShowHeroes Group accelerates its expansion in Europe. The rebranding marks an important step in the consolidation of the group’s activities and highlights the ambitious project that combines the strength of all the subsidiaries and business lines in a single brand. ShowHeroes Group has 160 employees spread over 15 offices in 9 countries.
The Spanish team is led by Cayetano Chimeno, as Country Manager. With more than 15 years of experience in digital advertising, Cayetano has worked in companies such as Magnite (aka Rubicon Project), JustPremium, Grupo Zeta or Orange Advertising and has been directing the entry of Viralize in Spain since March 2019.
Together with a team of [email protected] professionals in the sector, Cayetano will lead the consolidation and growth of the ShowHeroes Group business in Spain with the aim of becoming the benchmark for video advertising in Spain.
In addition to Cayetano Chimeno, the team is made up of:
Jesline Rasanayagam, Sales Director. Jesline joins ShowHeroes Group from Ogury, having previously worked as Head of Sales at Ligatus. As Commercial Director, she is responsible for the relationship with agencies and clients, with a team made up of four executives:
Sonia Fernández, Senior Sales Manager Barcelona. Sonia lands at ShowHeroes Group after leading the commercial management of Ogury in Barcelona and having previously worked for AtresMedia and CNN +.
Javier Sánchez Pereda, Senior Sales Manager. Javier joins the commercial team from Ogury and Ligatus.
Marina Gómez, Sales & Marketing Manager. Marina, from Adpulse and Quantum, has been part of the Viralize team in Spain since the launch in 2019.
María De la Calle, Sales & Programmatic Manager. María, who started her career at Havas Media, joins the project after having been a part of DatMean since its inception.
Likewise, and to manage relationships with Publishers, ShowHeroes Group has signed Gema Martin, which acts as Head of Publishers & Partnerships, also reporting to Cayetano Chimeno. Gema has a proven professional career, having previously worked for PrisaBrand Solutions, Verizon, AOL, Microsoft and ADux, among others.
To support the merger and integration process, German Luis Buceta, recognized international consultant in AdTech & Media, continues to support the Chimeno team.
Marco Paolieri, founder of Viralize, has been appointed for his part VP Southern Europe de ShowHeroes Group.
llhan Zengin, CEO, ShowHeroes Group: «The launch of our brand in the Spanish market is a very important step for us within the group’s international strategy. We believe that Spain is a market with enormous potential due to its dynamism and that it has excellent professionals. After the successful launch in France and the Netherlands, now adding Spain and Italy marks an important step on our path. Viralize’s SaaS monetization solution for publishers perfectly complements our current offering. “
Cayetano Chimeno, Country Manager ShowHeroes Group Spain: “The rebrand allows us to introduce the premium product ShowHeroes for the top publishers and top advertisers in Spain.
As creators of high-quality video content, we take another more qualitative positioning for publishers. From the perspective of advertisers, a unique video product is being developed in the market thanks to its possibilities to create affinity through state-of-the-art semantic technology with content, to interrelate advertising with video content, and its ability to ensure a safe environment for brands while reaching new audiences with Instream ads.
I am very happy to lead this project for Spain, at a time when ShowHeroes is undoubtedly going to be a breath of fresh air in the sector, thanks to our modern and innovative video proposal and above all for the friendliness and professionalism of the team ».
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Source: Marketing Directo by www.marketingdirecto.com.
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