On the streaming platform Twitch, ads from Amazon recently ran against a union at the retail giant. Twitch has now removed this and is distancing itself.
We really don’t need anyone coming in and telling us what they want to give us, because basically we have everything we need here.
This is what an Amazon employee says in one of the company’s ads, which all end in the slogan “Vote no for the union”. The advertisement last ran on the popular streaming platform Twitch, but was removed there after a short time. A: e spokesperson for the company stated that the platform does not tolerate political advertising and that such advertising should never have been allowed on Twitch.
Amazon is fighting union organization with ads
Employees at the Amazon department store at the Bessemer, Alabama, US site are currently eligible to participate in an election that will determine whether this site will be the first Amazon site to have union representation. Amazon had resisted, however as reported by The Guardian, the US National Labor Relations Board (NLRB) gave the organizers the go-ahead for the election. From February 8th, e-mails were sent to employees to initiate the election – this should be completed on March 29th.
In the run-up to this development, Amazon had already tried to suppress union efforts by its staff. Now the company even placed various ads to convince employees to speak out against union representation. Two of these ads can be seen on the More Perfect Union Twitter account. In it, an employee explains how well they are doing at Amazon and that the influence of the union is not necessary, and could possibly even be harmful:
Amazon is running a second ad on Twitch in Alabama urging its workers in Bessemer to vote no on the union. pic.twitter.com/q3wTc0o7Im— More Perfect Union (@MorePerfectUS) February 23, 2021
This advertisement, which undermines the efforts of the union advocates and, even more, creates mood against them, was even seen on Twitch, but according to the company should not have run there – even though it belongs to Amazon. You want a member of the press team at The Verge is quoted as saying, check the evaluation process for advertising on the platform. Such ads should no longer be able to run on Twitch in the future. The well-known esports consultant Rod Breslau first reported via Twitter that Twitch had removed the advertising videos from its own platform after a short time:
new: Twitch says they have removed these ads from the platform “Twitch does not allow political advertising, and these ads should never have been allowed to run on our service”, a company spokesperson tells me https://t.co/WV4LTzJocJ— Rod Breslau (@Slasher) February 25, 2021
Choice with consequences? Amazon sees no reason for a union
If the employees at the Alabama site finally decide to represent a union, that would be a turning point in the company’s history. Because so far there is no such representation at Amazon. Finally, the company flatly rejects union interference. How Heise reports, Amazon had already told various publishers that there was no reason for union representation, because the company could offer its employees everything that a union makes possible.
The employees in the anti-union ads also go into the benefits, the comparatively high minimum wage in the USA at 15 US dollars per hour and other advantages. However, often criticized aspects are simply suppressed. These include rumored enforced ten-hour shifts or constant monitoring of delivery vehicles via camera, reported by The Information. Inadequate measures to prevent the spread of the corona pandemic and to protect staff were also often publicly criticized. Explained to The Verge Stuart Appelbaum, Präsident der Retail, Wholesale and Department Store Union (RWDSU):
Amazon feels that it has to go to extremes like this in order to gaslight its workers about the dreadful working conditions at its Bessemer warehouse. Amazon is leaving no stone unturned – including ads on Twitch – in its efforts to deceive and intimidate their employees into voting against the union.
This advertisement is no longer seen on Twitch, but the campaign against internal union interests at Amazon continues. The election conditions are at least worthy of criticism.
Source: OnlineMarketing.de by onlinemarketing.de.
*The article has been translated based on the content of OnlineMarketing.de by onlinemarketing.de. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!