Shopping streets were quiet in 2020. With exceptions like Black Friday left out, it was very quiet. Measurements by Bureau RMC show that in 2020, 47 percent fewer passers-by walked in the shopping streets. A decline that has never been seen before, the agency said in a press release.
A trend that has been visible for years, but has been further triggered by the corona pandemic is that of weekday shopping. More and more people opt for a weekday than a weekend day. However, Saturday is still number one as a shopping day, but is losing more and more, according to Bureau RMC.
A striking observation: January 2, 2020, was the busiest shopping day of the year. So not Black Friday or a day in the following weekend. Bureau RMC emphasizes that because of the corona measures, Black Friday was experienced as the busiest day of the year. “The perception of crowds has completely changed in the 1.5 meter society and a few people close together are now perceived as a danger. Everywhere measures have been taken to keep people apart and to keep a safe distance. Whether consumers will soon be walking shoulder to shoulder through shopping streets again is the big question that will keep many busy. Will the new consumer also want more distance in shopping areas to feel safe? ” RMC said.
Small towns came out as ‘winners’, if it can be called that. The shopping streets there only had to deal with a decline of 41.6 percent. In medium-sized cities this had already risen to 45.5 percent and in large cities it reached 53.4 percent. Bureau RMC writes that the popularity of small towns is due to the sense of security that is greater there and the fact that core areas there often also contain a supermarket.
Another striking observation is the fact that even a pandemic does not change that people prefer to walk in the shopping street around three o’clock.
Bureau RMC is also looking ahead. “What this year will bring for the high street will depend entirely on what is allowed for physical shopping, in other words when all stores can be opened again,” RMC said. “Despite all the changes, there will always be a need for physical shopping streets. The consumer seems to have the power with all the choices they have to obtain products and those options are only increasing. A lockdown may push the shopper towards online shopping, but remember that the physical shopping trends just continue. Sunday has become a normal shopping day in the Netherlands, the mix between food and non-food continues to grow and consumers are getting used to buying through different channels from the same providers. ”
Image: Artem Beliaikin / Unsplash
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