The video platform has been working on the possibility of marking products in the clips and thus simplifying the purchasing process for some time. Now YouTube has started the next test phase.
In October 2020 it was already announced that Google was working on making the video platform YouTube shoppable. As part of these endeavors, product markings should be introduced within the clips and direct shopping options on the platform. Now announced YouTubethat the tests go into the next phase and product tags are tried out in videos with a selected creator group. The video platform explains:
We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product.
The tests with the product tags are carried out in the YouTube app for iOS and Android devices as well as on the desktop. The results are also eagerly awaited within the parent company Google. At least this is what a tweet from Google’s senior webmasters trend analyst John Mueller suggests:
Super-curious to see how this works out for folks!— 🍌 John 🍌 (@JohnMu) January 14, 2021
Product tags on YouTube: from entertainment platform to online marketplace?
Unsurprisingly, YouTube continues to experiment with product tags in videos. Because due to the corona pandemic, online trading virtually boomed last year. Google could therefore endeavor to expand the e-commerce options on the video platform as soon as possible. After all, the competition from TikTok, Facebook and Instagram for social commerce features in combination with video content is growing steadily.
YouTube will according to the publisher AndroidPolice In the coming weeks, start selecting creators to tag specific products in their clips. The viewer should then be shown a shopping bag icon within the video. With a click on the symbol, the user goes directly to the product. How and whether the purchase process will be completed on the YouTube platform is still unknown.
Simple analytics features for creators: YouTube launches “First 24 Hours”
The Product Tag Review isn’t the only news YouTube has in store for creators. Because on the channel Creator Insider The video platform explains that it is launching two new functions that should give YouTubers more control and insights.
In the clip, the YouTube expert explains these two new features:
- Artists Permissions: Creators or artists now have the option of registering their channel on the YouTube Permissions page
- First 24 Hours: YouTubers can now see how their content performed in the first 24 hours after the upload
Google seems to want to give YouTube some updates in 2021. The video platform would like to provide creators with e-commerce and insights features similar to those on other social media platforms, such as Instagram or Facebook. That could deter YouTubers from migrating to another social network, where video content has now experienced an enormous push.
Source: OnlineMarketing.de by onlinemarketing.de.
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