shopping experience and personalized brand experience with new services


Samsung Electronics, a company that has always stood out for its great spirit of innovation, continuous research and development of new and avant-garde solutions, and which has always been very close to consumers, introduces on its Samsung.com website some innovative services that lead directly at users’ homes further digital advice to support them in finding the best solution for their needs.

Thanks to the virtual tour of the Samsung Smart Home, the technological showroom located inside the company’s Milan headquarters, customized live demos and thematic masterclasses, consumers now have the opportunity to be inspired by the brand’s innovations and learn more about the different features, functionality and potential of the products, also through personalized advice from Samsung consultants.

Personalization of the online pre-sales experience

“The personalization of the online pre-sales experience represents a fundamental choice criterion by the consumer, today looking for more and more tailor-made consulting opportunities in terms of methods, times and interaction, and is an essential asset for brands that they want to connect with users in their online sales channels, in a context like the one we are experiencing that has seen a strong acceleration of the digitization process “, he comments Massimo Bullo, Head of Digital Transformation at Samsung Electronics Italia. “The personalized relationship, together with the immediacy and accessibility to our products and our innovations, is the basis of the services that Samsung.com is able to offer today to consumers to engage them, involve them and achieve the goal of their maximum satisfaction in the pre-purchase experience “.

As of December 2020, the Samsung Smart Home has become a digital place, welcoming all visitors online who wish to explore brand innovation. Thanks to a Virtual Tour, in fact, users who are passionate about technology have the opportunity to visit the showroom and the different environments that compose it, discovering all the details of the products on display thanks to interactive links and shared videos. The Smart Home Virtual Tour is available at the following link.

For those wishing to know more, through the Live Demo service, it is, however, possible to schedule a video call on the Zoom platform, to virtually visit the Smart Home and be guided to discover the technologies of the connected home by Samsung consultants: a suitable personalized experience. to the most curious and demanding consumers. Each tour includes 45 minutes of 1to1 consultancy, with a focus on the different products present in Smart Home, including QLED 8k and The Sero televisions, Ai Control washing machines and Family hub refrigerators. There is also no shortage of top-of-the-range mobile and smartphone solutions, to bring the Samsung experience always with you.

All information on how to book is available at the following link.

At the same time as the launch of the new Galaxy S21, a new type of service was introduced, which makes the advice of Samsung experts available to users: the Masterclasses. These are real online training conducted by a Samsung expert to discover all the peculiarities and characteristics of the new Galaxy S21 to use it at its best in daily activities. The practical 30-minute slots accessible to a maximum of 30 participants per session are configured as informative, effective “pills” designed for consumers who want to make the most of their shopping experience. It is possible to book the masterclass at the following link.


Source: RSS DiariodelWeb.it Innovazione by www.diariodelweb.it.

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