With a 54.6% year-over-year growth in e-commerce shipping volumes, Italy closed the month of December 2020 at the top of the ranking of countries in the Amazon Prime area, followed by Canada (+ 52%) and the United States (46.8%).
The research “2021 e-commerce Outlook”, conducted by UPIDO and ShippyPro and based on data collection from January 2019 to January 2021, it gives us the contours of a holiday period as never seen before in our country, in which the combination of the worsening of the second and third waves of the pandemic, on the one hand, and of the Consumer behavior changes, on the other hand, has sparked an unprecedented wave of online shopping.
“The study we conducted with UPIDO” – he commented Francesco Borghi, CEO of ShippyPro – “takes into account the consequences of the pandemic in 30 markets around the world and compares the results obtained by the Amazon Prime countries, on the one hand, with those registered in non-Amazon Prime countries, on the other”.
“What immediately catches the eye is how in the last year platforms like Amazon have played a fundamental role in accelerating a particular type of e-commerce” driven “by the pandemic and how they have redesigned consumption during the holiday season, especially in Italy, where online purchases have reached a peak never seen before. 80% of the geographic areas analyzed reported new transaction records e-commerce compared to what was recorded during the same holiday period in 2019 ».
According to the report, the Czech Republic (+ 43.9%), Ireland (+39), Sweden (+ 23.7%) are the leading countries in the non-Amazon Prime group., showing growth rates in shipment volumes that are on average lower than those obtained by the Prime area countries. Thailand was trailing behind both groups of countries, with a strongly negative growth rate (around -26%).
“2020, in general, will be remembered as the largest e-commerce accelerator ever and as the true beginning of a new era for retail – added Francesco Borghi – Consumers around the world have faced a structural breakdown, driven by the pandemic, in the way they move, work and live and consequently have adapted their lifestyles and their shopping habits ».
In fact, over half of the markets monitored throughout 2020 have achieved record growth rates (on average over 20%) if we compare the 2020 e-commerce volumes on 2019. In particular, 70% of the countries in the Amazon Prime area and 30% of those not benefited from this “extra” Amazon Prime.
Throughout 2020 the most virtuous country among those in the first group in terms of online sales was Canada (+ 41.4%), followed by the United States (+ 37.1%) and the United Kingdom (+ 31.6%).
In the second group, however, they lead the Irish ranking (+ 45.3%), Poland (+ 37.0%) and the Czech Republic (+ 34.0%). These six countries have already started a process of chasing China, the world’s largest e-commerce market.
Source: Tom's Hardware by www.tomshw.it.
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