In the beating heart of the White City, in one of the most beautiful and mythological neighborhoods in Tel Aviv, an intimate hotel from the JACOB hotel chain
I felt most at home in it. Because of the calm and relaxation, because of the quiet and intimacy, because of the cozy room and the courteous and professional service, and because of its CEO, Tali Pesach. I’m talking about Sheinkin Boutique Hotel From the JACOB hotel chain – a calm and green estate like in a kibbutz, in the center of Tel Aviv, the bustling and exciting city. Being a Tel Avivian in love with the city, “being a tourist in my city” is my favorite experience, and discovering the Sheinkin Hotel was a particularly pleasant surprise.
Think of Allenby – the bustling and bustling street with traffic and activity, shops of all kinds and attractive prices, the colorful Carmel Market and the Nahalat Binyamin pedestrian street. At the same time, imagine Sheinkin Street – which became a Tel Aviv brand and cultural image, named after Menachem Sheinkin, who was one of the settlers in Ahuzat Beit, and in 1910 proposed changing the name of the neighborhood “Ahuzat Beit” to “Tel Aviv”, according to Nahum Sokolov for Herzl’s book “Altneuland”. Then draw a vertical line between them – it’s Brenner Street. There, at number 21 is the Sheinkin Hotel, in a building that was a branch of “Maccabi”, beautifully renovated and converted into a hotel, which looks and feels like a rural mansion in the urban environment.
And why on Brenner Street, is the hotel named after Sheinkin? Because ham has become a more recognizable Tel Aviv brand in our time than Brenner’s. So I feel indebted to Brenner: Joseph Chaim Brenner (born September 11, 1881, in the Russian Empire, murdered May 2, 1921, in Jaffa, British Mandate), pioneer of modern Hebrew literature, thinker, publicist and public leader. In addition to literary refinements and innovations, Brenner has earned a reputation for his ascetic lifestyle and courage to go against conventions, evident in unique sayings such as “nevertheless” and “the right to shout.” These qualities, together with his tragic death in the riots of 1851, created an aura around him that made him an almost legendary figure in the history of the literature and culture of the Land of Israel. In the center of Tel Aviv, a street is named after him. As mentioned, this is where our hotel is located.
What did we find in the hotel?
Sheinkin Boutique Hotel, located in the beating heart of the White City, in one of the most beautiful and mythological neighborhoods in Tel Aviv. The hotel is surrounded by dozens of bustling bars, local restaurants and eateries and intriguing boutique shops. In the contemporary design of the hotel, a timeless chic that combines classic Israeli design, great thought has been invested and every detail and object in the hotel has been carefully selected, paying attention to creating a relaxed and special atmosphere, designed to wrap its guests in an endless sense of peace. At the entrance to the hotel is a green terrace-garden, a kind of patio where you will turn and forget that you are in the center of the city.
In the lobby on the ground floor, a luxurious seating area, which together with a quality coffee bar and snacks at the expense of the house, become a fun rest area. The hotel has 30 different rooms of 4 types, suitable for singles, couples and families up to 3 in a room. The hotel also offers two spa rooms for those pampering themselves. The spacious hotel’s roof faces the urban landscape of Tel Aviv, with sun beds, seating areas, a jacuzzi and a refreshing shower. It is unbelievable how much one can detach here from the hustle and bustle of the city. You will have breakfast, of your choice, in one of two nearby cafes – a short and enjoyable walk in the neighborhood, which is a complementary experience to staying at a hotel.
The location of this boutique hotel is a winning factor! In the middle of all the action: shopping, culinary, entertainment and the Mediterranean – you will reach it a short walk in Allenby to the right, straight to the well-kept Jerusalem beach. From the beautiful coastal promenade you can walk south to Jaffa and north to the port of Tel Aviv. Yes, to feel Tel Aviv through your feet as well. In the middle of the week the prices are more favorable than on the weekend and the hotel adapts itself to the occupancy rate, so you should check if there are special offers or promotions. Surprise: The hotel also has parking spaces based on availability. Although it costs money, parking in this area is worth its weight in gold. And another certificate of appreciation for Sheinkin: The Shenkin Hotel won the TripAdvisor’s Travelers’ Choice Award for an exceptional hospitality experience given to each guest.
One hotel chain and Tali:
Tali Pesach, in addition to being the hotel manager, is also the “sheriff of the street”, because in every problem in the area, she is approached for treatment, and she, in her pleasant way and in her connections, responds and finds solutions. Tali – a well-groomed, energetic and energetic woman – is a veteran of the JACOB chain and led the first hotel in the chain, even before the chain was established. Tali came to Sheinkin in late 2014 with experience working in hotels, and from the end of 2017 she runs the hotel. Managed to position the hotel to accommodate businessmen and companies from abroad, and on weekends Israelis also came. During periods of ups and downs (wars, economy) she was able to adapt to the situation, but the corona year had a severe effect on the hotel.
There are no tourists and epidemic restrictions. But even these did not break Tali. The hotel has offered rentals for long periods, and some of the tenants who enjoy what it offers so much are in no hurry to part with it… And now, instead of tourism from abroad, it encourages Israeli tourism and special offers, and there are results. But as the post-Corona recovery began, war broke out, and the missiles that arrived in Tel Aviv drove away hotel guests. But even these did not break Tali: “Even if the cards do not always play in our favor, I try to work and succeed with what is there” – this is the CEO, with her creativity and optimism.
Tali is very proud of the Sheinkin Hotel in particular, and the chain in general. The staff working at the hotel is veteran, professional and loyal, speaks foreign languages and understands what service is. She speaks highly of the owners of the JACOB chain: “The owner is a private businessman, an entrepreneur who dares and succeeds, and precisely during the Corona period he expanded the chain by purchasing more hotels – together 5 hotels, throughout the country. An owner who is involved, but allows managerial freedom and cooperation. ” Finally, I ask Tali what sets her hotel apart: “Our slogan is that ‘we love people’, and at the Sheinkin Hotel we try to give guests an experience that they will take with them and because of that they will want to come back to us again.”
Sheinkin Hotel: 21 Brenner Street, Tel Aviv.
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