Shares for $ 130 million: Cosmetics company owners who became Unicorn

The cosmetics and makeup company IL MAKIAGE has become Unicorn, a company worth more than $ 1 billion, when it completed a $ 130 million round of investment yesterday, reflecting a company worth $ 1.5 billion. This is one of the most impressive exits seen in recent times.

The developer, Oren Holtzman, who controls Eyal Makeup through Audit, and the L Catterton Fund, which entered as a partner in 2017 with an investment of $ 34 million, sold the shares to several leading American institutional entities.

The investment round was led by leading American institutional investors Fidelity, Franklin Templeton and technology entrepreneur Thomas Tull, who has previously invested in the film industry. IL MAKIAGE launched in the United States in 2018 is one of the fastest growing online companies in America.

Oren Holtzman, CEO of Eyal Makeup (Photo: Courtesy of Eyal Makeup)

The company is developing artificial intelligence-based technology that connects consumers and beauty products through online diagnosis and personalization. The field of online product matching has developed in the last two years, especially in the field of clothing and footwear.

Since its launch, 25 million users have been recruited to the platform, and therefore it is currently ranked as the largest online beauty brand in the United States. In Israel, it is considered one of the leading makeup brands with branches all over the country.

Its administrative headquarters are located in New York and its development center in Tel Aviv. Recently, the company has also expanded to England and Germany. It employs more than 250 staff and technology staff. More than 90% of its revenue comes from online orders.


Source: Maariv.co.il – כלכלה בארץ by www.maariv.co.il.

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