Set consumers free in the charging market

Electric car charging has long been characterized by a few large players who offer subscriptions where home and outdoor charging are bundled together.

This has created an unfavorable competitive situation in the market.

In light of the Danish Competition and Consumer Authority’s leaked report on the charging market, urges Drive Denmark now for action that can provide increased competition and a simpler market for Danish electric vehicles.

The report from the Danish Competition and Consumer Authority confirms the challenges that Drivkraft Danmark has previously pointed out. The current fee reimbursement scheme, where the charging operator “operates” the charging stand, has been shown to have inadequacies, which were also pointed out in 2021 by the Eldrup Commission.

Set consumers free in the charging market“We completely agree with the challenges raised by the Danish Competition and Consumer Authority. The current practice creates an unnecessary barrier to competition and impairs consumers’ freedom of choice. It is crucial that we create a fairer and simpler market for electric car charging,” says Jacob Stahl Otte, director of Drivkraft Danmark, and adds: That is why we are also really happy that it seems that Transport Minister Thomas Danielsen is also completely in line with the report’s recommendations.”

The report’s conclusion is clear. The time is for action and to ensure measures that promote increased competition and make the market more transparent. Therefore, the Danish Competition and Consumer Authority recommends a temporary ban on the bundling of services for home and outdoor charging. Drivkraft Danmark has not yet decided whether a ban is the right way to go.

“We want to ensure that consumers have access to different charging products. We need to get away from the fact that many are de facto forced to commit to certain models in order to get tax refunds on home charging. Similar challenges also apply to the car purchase itself, where the same subscription is often included with the new electric car. Car importers and dealers should offer different products to a much greater extent and thereby ensure fairer competition in the area. All other things being equal, this will ensure consumers the best terms and prices,” explains Jacob Stahl Otte.

At Drivkraft Danmark, we look forward to reading the final report from the Danish Competition and Consumer Authority and until then will continue the work of promoting simpler fee structures, increased consumer information and local price competition to ensure a more fair and well-functioning electric charging market.

Source: IT-Kanalen by

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