As the conflict between proptech (a compound word of real estate and technology) and real estate agents intensified, broadcaster Seo Kyung-seok dropped out of the advertisement.
According to the real estate brokerage industry on the 15th, Seo Kyung-seok canceled the advertising model contract of ‘Darwin Brokerage’, a proptech platform.
Seo Kyung-seok signed a contract with Darwin Brokerage and started broadcasting the advertisement on the MBC radio program ‘Women’s Generation’, which he runs since the 1st.
In response, the real estate agents requested Suh Kyung-seok’s apology, cessation of advertisements, and leaving the broadcast through broadcasters and bulletin boards on their website.
A real estate agent posted on the website bulletin board, “Mr. Seo Kyung-seok, 110,000 real estate agents and 3 million brokerage families are outraged. The production team of Women’s Generation should get Seo off the job.”
In response to the continued backlash, the production team of Women’s Generation announced, “Seo Kyung-seok has decided to stop working as a mediator for Darwin, and to replace and collect all the advertisements she participated in.”
As can be seen from this situation, the conflict between real estate agents and proptech companies is serious.
The Korea Real Estate Brokers Association filed a lawsuit against Darwin Brokerage three times, and sent an official letter to Seoul Transportation Corporation twice to stop advertising, saying that Darwin Brokerage, which is currently advertising on the Seoul subway, is acting as an expedient brokerage.
In addition, ‘Preferential Bread Brokerage Corporation’, which offers low brokerage fees based on its online business model, filed a complaint with the police, claiming that some real estate agents came to their offices and forced them to remove advertisements and promotional prints.
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Source: 연예 by www.segye.com.
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