SEAT wins the prize for the best virtual reality solution for companies at the VR Awards

Photo: SEAT

SEAT SA has won this year’s VR Awards, winning the prize for the best virtual reality (VR) solution for companies, thanks to its technology Immersive Design Check (IMDCH), which has allowed him to prevail against ten other finalists. The VR Business Solution of the Year award recognizes projects that meet the needs of businesses, schools, interest-based user groups, clubs, charities and governments.

The award obtained by SEAT SA reaffirms the company’s desire to integrate the most advanced systems to ensure that the vehicles it develops meet the most demanding requirements. The technology Immersive Design Check (IMDCH) is a tool based on a physical model, which allows users to interact with it as they would with a real model, but taking advantage of the possibilities offered by the virtual world, such as comparing different versions of a car easily and fast

The progressive elimination of physical prototypes is facilitating the use of other decision-making tools during the development of projects. In this way, Immersive Design Check proposes a hybrid model between the physical and the virtual world, which allows physical validations to be performed while displaying a wide range of alternatives in the virtual world. The combination of both realities brings greater confidence and maturity to the project in those initial phases in which very rapid changes occur.

“The VR Business Solution of the Year award underlines SEAT’s determination to use all the tools available to produce the best vehicles, able to meet all the criteria and standards we set in the company,” says Dr . Werner Tietz, R&D Vice President of SEAT. “Immersive Design Check is a great example and, thanks to this award, the importance of new technologies in vehicle development programs is demonstrated.”

The VR Awards recognize and celebrate the most outstanding technological advances in the field of virtual reality. Every year they present the world’s most influential players in immersive technology and reward their most outstanding projects.


Source: Web de notícies de l'Ajuntament de Martorell by martorelldigital.cat.

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