‘SEAT Virtual Experience’, the first hyperrealistic digital ‘showroom’ with personalized attention

‘SEAT Virtual Experience’

SEAT launches the new ‘SEAT Virtual Experience’ platform, which offers customers the opportunity to access one showroom virtual, where they can meet and interact with the Ibiza, Arona, León, Ateca and Tarraco models. Through an immersive and three-dimensional digital environment, users will be able to explore the spaces and details of the vehicles with great accuracy, from the tones of the body and the reflections it generates, to the textures of the interior materials.

This tool, unique in the automotive sector in Spain, and developed thanks to the collaboration of SEAT with Accenture Interactive – part of Accenture, a global company of professional services in digital capabilities, cloud and security–, allows users to access the models and interact with them as if they were at the dealership physically, through the web address: https://virtualexperience.seat.es/. Thus, they will be able to turn on the lights, choose the desired point of view, both from outside and inside the vehicle, change the colors of the body and wheels, or open and close the doors, trunk and panoramic roof.

The user also has access to the technological section of the vehicles. On the one hand, view the different functions that make up the screens of the infotainment console and the dashboard Digital Cockpit and, on the other hand, through digital videos that explain in a clear and visual way the operation of the different driving safety assistants, as well as the possibilities of connectivity, or the plug-in hybrid system, in the case of e-HYBRID versions, available in León and Tarraco.

In addition, the new virtual platform allows direct access to the configurator of the official page of SEAT, request a commercial offer, and access to the new service Live Xat, through which the client can talk to a sales consultant to resolve all their doubts, without waiting time and in an accessible way.

‘SEAT Virtual Experience’ is available for any device and aims not only to offer the customer an attractive more emotional user experience, within a 100% digital environment, but also to support the SEAT dealer network in its plans to adapt to online sales processes. In addition, sales consultants will be able to improve customer service, both to provide detailed information and throughout the sales process.


Source: Web de notícies de l'Ajuntament de Martorell by martorelldigital.cat.

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