SAS top 5 trends and forecasts for next year


When Google publishes a retrospective of the year, it is known that it is time to slowly finish the current and plan for the next year. If 2020 was the year marked by pandemics and quarantine, we can say that 2021 was the year of the vaccine. However, it is expected that next year the virus will affect all aspects of our lives.

Mankind is getting used to new conditions and other topics are starting to reappear. Climate change, a serious recalibration of e-commerce – and of course, digital transformation that continues to be a priority for companies, but also for society itself.

What will 2022 bring? Will there be a solution to the burning problem? SAS experts have identified some of the trends that they believe will mark next year.

Ethics in Artificial Intelligence (AI)

In April 2021, the President of the European Commission, Ursula Von Der Leyen, presented a new EU project to regulate artificial intelligence projects. This is not a surprise – AI is everywhere and will become more and more important in the coming years. One of the main topics during public debates remains the well-known issue of awareness and ethical constraints that AI often faces (racism, facial recognition, misogyny).

Regulations in this area represent an opportunity for the EU to be a leader at the international level. It is an opportunity to improve the digital sovereignty program and set another global standard, as successfully done by the GDPR regulations.

“Accelerated adoption and use of AI will enable a sharp increase in the degree of personalization, from greater focus on the client with more relevant offers to individualized treatment of patients in health care based on factors such as genes, environment and lifestyle. The real value comes when we start using analytical models in a business context, something companies do still struggling ” says Joseph Rosen, PhD AI in Analytics, SAS.

Challenges in supply chains

Do you remember Ever Given? The consequences of the “small” incident in the Suez Canal that happened in March this year are still being felt. Add to that the problems caused by COVID 19, and the situation is not easy for retailers and logistics companies.

“Constantly low stocks and high demand can be expected in retail next year. Vendors who will be successful in 2022 will skillfully use analytics to gather and analyze information about the supply chain and consumer demand. They will have to react quickly to supply chain errors and changing consumer preferences, ”said Dan Mitchell, Director of Global Retail Practice, SAS.

Supply chain fraud

Indirect cyber-attacks are on the rise and attackers are increasingly exploiting the relationship of trust established between companies and their suppliers to gain access to information.

“Although supply chain fraud is nothing new, it will be a great challenge globally in 2022. The time of the pandemic has led to an increase in fraud because there are far fewer physical checks of inventory or goods on store shelves. Companies have put risk management for supply chains on the list of priorities and fraudsters will not miss the opportunity to take advantage of this situation. Analytics will lead to a supply chain transformation, as it supports an increased focus on procurement processes, such as bidding identification and contract compliance. ” he pointed out Loren Columbus, leader for fraud and compliance in SAS.

Climate change – when will we learn?

Climate change has a major impact on the financial sector. On September 22, the European Central Bank (ECB) published a gloomy forecast based on climate stress testing, which was conducted for the first time for the entire European economy, with a focus on the financial sector. Climate change could cause a potential collapse of the financial system, through a domino effect if large financial players went bankrupt.

A new approach to the work environment

One thing everyone will agree on is that a more flexible work environment is expected next year. After almost two years of new work, expectations have changed. Flexibility is imperative. But there was also a new demand for employees: curiosity.

Employee curiosity helps companies cope with critical challenges – from improving job satisfaction to creating more innovative jobs. Curiosity will be the most sought-after job skill in 2022 as curious employees contribute to keeping workers working for the company even during a complicated situation at work.



Source: Personal magazin by www.personalmag.rs.

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