FPF Masters Jogos Santa Casa is the new designation assumed by what is the biggest virtual football competition of clubs nationwide. The brand took on the naming of the event following an agreement establishing the Santa Casa Games as an official partner of FPF eFootball with the aim of providing “more and better conditions for the development of national virtual sport talent, stimulating new competitive formats and giving another impulse for the practice to continue to develop ”.
Remember, the competition has live streaming on the gaming and esports platform Advnce following an agreement between Paço de Arcos station and the Portuguese Football Federation. In addition to the SIC and Twitch channels, the platform’s content has recently become accessible via the Meo and NOS television services.
“This partnership between the JSC and the FPF meets the new social trends linked to digital sport, a reality that attracts more and more players and participating entities, especially at a time of pandemic in which the confinements that occur a little throughout the world have introduced new interests and habits of entertainment ”, considers Maria João Matos, director of communication and brands at Santa Casa da Misericórdia de Lisboa, stressing that“ with this new initiative, JSC reinforce their connection to FPF and football, even that virtual, presenting itself as naming sponsor of the most important national efootball competition, the Masters JSC, and the Portuguese Cup JSC ”. “We will also have the pleasure of being official partners of yet another national team, in this case, the national virtual football team”, adds the same person in charge.
For Nuno Moura, chief marketing officer at FPF, “this is yet another proof of the extraordinary growth of virtual football at national and world level”. “For the first time we will have a national competition with international integration, providing access to the most important competition of national teams in the world: the FIFAe Nations Cup”, says the official, reinforcing that “with the FPF Masters Jogos Santa Casa we guarantee a competition of excellence with the best national talent to dispute the most coveted virtual football trophy in Portugal, and, at the same time, to prepare our athletes for this great international competition ”.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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