Samsung Electronics unveiled its vision for a better future at the 2021 edition of the Consumer Electronics Show (CES) and announced the product news at a virtual press conference. The company continues its path of innovation through the development of flexible, connected and intelligent solutions that use Artificial Intelligence to understand the surrounding context and make the daily actions of each user simpler and more fluid.
«Our world today looks different and many people are faced with a new reality in which, for example, their home has taken on a more important and significant role. Samsung innovation is developed to offer increasingly customized and intuitive experiences, which express the personality of everyone, and we are therefore working with the utmost commitment to the introduction of latest generation technologies, using Artificial Intelligence as an enabling element of a future better »he comments Sebastian Seung, President and Head of Samsung Research, Samsung Electronics’ advanced R&D hub that drives the development of future technologies, optimizing the company’s efforts to improve the technology experience in every home.
Highly customizable user experiences
In the last year, people have spent more time at home and this has transformed technological solutions into a real necessity: we have relied on technology, which has made our life easier, thanks to connected solutions. Televisions have become essential for entertainment and fitness, Chromebooks essential tools for distance learning, smart fridges have helped us shop online, and smartphones have proved indispensable.
Samsung’s constant investment in innovation in line with emerging and evolving lifestyles has allowed the company to keep up with the fast changes of the last year. Key innovations presented at CES 2021 include:
- Samsung Bespoke 4 Porte Flex: the latest version of Bespoke refrigerators is characterized by modular panels and a selection of colors and materials that allow you to choose the aesthetics of your refrigerator. The 4 Porte model, available in Italy from mid-year, includes a new Beverage Center ™ that allows access to the special filtered water dispenser and the integrated carafe. The 4 Porte Bespoke model is also equipped with a Dual Ice-Maker for the creation of both classic ice cubes and the new, smaller Ice Bites ™, suitable for cooling drinks faster.
- 110-inch MicroLED: The new TV screen featuring micro-sized self-illuminating inorganic LEDs with a slim, nearly bezel-less Infinity Screen design that blends seamlessly into the living space. The result is a stunningly immersive viewing experience with stunning image quality. The 110-inch MicroLED TV also allows you to use the 4Vue (Quad View) feature, a four-way viewing option, to follow multiple content simultaneously or stream a tutorial while playing a video game. MicroLED will be launched globally starting this spring.
- Lifestyle TVSamsung’s cutting-edge lifestyle TV range includes The Serif, The Frame, The Sero and The Terrace, a recently launched QLED 4K outdoor TV, as well as The Premiere, a cinema-quality 4K laser projector.
- SmartThings Cooking: a new service from Samsung SmartThings that is designed to make the kitchen experience smoother. An automatic Meal Planner that relies on the Artificial Intelligence of the Whisk platform suggests dishes for the entire week, creates shopping lists with the ingredients needed to prepare them and connects to online stores to make purchases directly from the Family Hub ™ refrigerator or from smartphone. Recipes can be sent directly or synchronized with other connected kitchen appliances, to minimize any errors in the stove.
- Samsung Health Smart Trainer sui TV Samsung 2021: Samsung Health transforms your home into a personal gym and the new Smart Trainer allows you to track and analyze your posture during training, like a real personal trainer. During and after training, Smart Trainer provides fitness guidance, helping you count reps and estimate calories burned. Thanks to the interactive video training, manageable with the voice assistant Bixby, Samsung Health Smart Trainer improves and personalizes the fitness experience at home.
Artificial intelligence and robots in everyday life
Samsung has always been a pioneer of AI and robotics innovation, with seven dedicated research centers. By integrating AI into its products, Samsung is creating new household habits – from washing machines that optimize the use of water, detergents and wash cycles, to TVs with a Quantum AI processor capable of converting HD content into stunning 8K resolution.
Key technologies featured at Samsung’s press conference in this field include:
- JetBot 90 AI +: Arriving in Italy from mid-year, this new vacuum cleaner uses object recognition technology to identify and classify the objects it encounters on its path and to choose the best path. LiDAR and 3D sensors allow the JetBot 90 AI + to avoid cables and small objects, while cleaning the most unreachable corners of the house. JetBot90 AI + is also equipped with a camera and is perfectly integrated with the SmartThings app, an extra hand in monitoring the safety of your home.
- Samsung Bot™ Care: the latest innovation in Samsung’s growing range of robots. Samsung Bot™ Care uses AI to recognize and respond to people’s behaviors, acting as a real robot assistant. He will be able to learn schedules, commitments and habits to send reminders and help people organize their daily life and the most busy days.
- Samsung Bot ™ cell phone: Currently under development, Samsung Bot ™ cell phone it will rely on advanced AI technology to recognize and grasp objects of different sizes, shapes and weights, acting as a real extension of the user and helping him with household chores. Samsung Bot ™ cell phone will be able to recognize the materials of which the various objects are made, thus applying the right pressure to grab and move the objects that are in the house, helping to clean up messy rooms or clearing up after a meal.
Looking to the future, Samsung is developing more concrete applications of AI technology: it is continuing to work on its own Samsung Bot™ Retail, which will guide users in the retail sector, e GEMS, the exoskeleton that helps patients with reduced mobility to move around. These innovations allow robotics to coexist with people, with the aim of improving their lives, adapting to a variety of lifestyles and complex needs.
Technology for a better future
Samsung closed the CES 2021 press conference by sharing its vision on how technology can drive progress and create a better future for all. Samsung believes that there is no single all-encompassing solution: a sustainable future requires wide-ranging investments, which is why the company focuses on three key areas, intended to take full advantage of technological innovation: sustainability, education digital and accessibility.
“At Samsung, we are always looking for new ways to build a better and more sustainable future. By focusing on the environment, people and society, we will continue to provide our consumers with reliable tools and technologies to face today’s challenges and to build a better future for all, “he said. Sandeep Rana, Senior Manager, Environmental Sustainability Specialist di Samsung.
To contribute to the circular economy, Samsung is developing packaging programs and solutions that look at the entire product life cycle in a sustainable way:
- Galaxy Upcycling at Home: During the event, Samsung announced an update to its Galaxy Upcycling program, called Galaxy Upcycling at Home. The new program reinvents the life cycle of an old Galaxy phone and gives consumers the ability to reuse it to create a variety of useful IoT devices.
- TV Eco Packaging: Samsung also announced that its eco-packaging will expand to QLED, UHD TVs, monitors and audio products in 2021. As part of a long-term commitment to environmental protection, Samsung is creating products and solutions that make sustainability its core business. The new solar cell remote control, for example, is made in part from recycled plastic and can be recharged via sunlight or home, reducing battery use and disposal.
Samsung believes that the new generations play a fundamental role in building a sustainable future, and for this it gives priority to digital education with Samsung Solve for Tomorrow, a program that encourages young people to creatively use technology to solve the challenges posed by their communities, e Samsung Innovation Campus, which helps students develop techniques and skills to apply in the world of work.
Samsung also underlined its commitment to making its products more inclusive and accessible. For example, the application SeeColors is designed to help people with color vision deficiency (CVD) adjust settings on 2021 QLED TVs for a better viewing experience, while the sign language zoom function on TVs ensures that everyone can enjoy cutting edge technology. avant-garde in a simple way.
Realizing how difficult it can be to keep the right balance between digital and analog life, Samsung finally introduced the feature Digital Wellbeing, which helps people be in control of their time while using digital devices, to maximize their positive impact on their lives.
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