Samsung introduces the concept of “Smart Entertainment Home” with its amazing range of Smart TVs

Samsung Electronics unveiled the “Smart House of Entertainment” concept in Dubai, which demonstrates how Samsung’s new 2023 range of TVs can meet the home needs of consumers.

This came during an exclusive event held in Dubai, in which the company explained its leadership in the innovative home entertainment sector by integrating smart connectivity capabilities and an exclusive line-up of large screens that put television at the heart of the smart home experience.

Thanks to its lineup of products, Samsung has been able to maintain its exceptional position in the television industry for nearly two decades. It was also able to maintain its position at the top of global TV sales in 2022, according to a report by the market research company “Omdia”, as this year is the seventeenth year in a row that the company ranks first in the world in sales of televisions.

Samsung showcased the concept of “Smart Entertainment Home” within a luxury villa in Nikki Beach Resort – Dubai. Through four rooms, it gives visitors the opportunity to learn about the Samsung TV range for the year 2023 and its contribution to creating distinct entertainment experiences for consumers; Each room has different smart TVs, including Neo QLED 8K, OLED, The Freestyle, The Frame, The Serif and The Sero. Furthermore, all rooms are equipped with Samsung’s SmartThings home automation system, which makes the TV the smart hub of every room.

The concept of “Smart Entertainment Home” reveals how Samsung seeks to enable every member of the family to have a distinct personal entertainment experience using advanced technologies, despite the spread of televisions in every room of today’s homes, as Samsung helps users create a smart lifestyle according to their needs. personal by connecting many smart devices across the house.

In this context, Mostafa Sadek, Head of Visual Display Division, Samsung Electronics Middle East and South Africa, said: “Samsung continues to lead the television industry, thanks to innovation and listening to the desires of customers, especially large-screen customers. The concept of the “Smart Entertainment Home” reveals how the company is contributing to the rapid adoption of smart home experiences by customers, and content partners play an essential role in this journey, as we cooperate with them to provide the best possible level of content and customer experience.”

Samsung customers enjoyed the best Arabic content through the “Shahid” platform, using the 98-inch Neo QLED TV, which transforms the living room into a home cinema hall.

This TV uses Neo QLED 4K technology with Quantum Mini LED that produces a billion colors with high contrast and 1.5 times more light areas than Samsung’s Quantum Matrix technology.

Dolby Atmos surround sound, Object Tracking Sound Pro and Symphony 3 complete the experience with lifelike sound.

And gamers were able to experience the most exciting and exciting games with Neo QLED TV in the game zone enhanced by the Microsoft Xbox system. The Motion Xcelerator Turbo+ technology enables high-speed gaming graphics and Full HD movie images with up to 144Hz refresh rate and PC-compatible content.

The Freestyle projector allows users to easily connect it to a PC or gaming console to turn any flat surface into a 100-inch Full HD gaming monitor. And to provide the best possible gaming experience, QLED TV also includes the Samsung Game Bar that provides useful information such as the current refresh rate and input lag time. Gamers can also change the viewing angle and display level to expand their field of vision and get a more exciting gaming experience.

Guests in the OSN-sponsored living room enjoyed an immersive experience with the 83-inch 2023 OLED screen. These screens feature Quantum HDR OLED+ technology with Quantum Dots that provide exceptional contrast, dramatic sound and vibrant colors, taking OSN+ content to the next level with stunning visual presentation.

AI-powered processing technology transforms ordinary content into a stunning 4K visual experience. Meanwhile, Dolby Atmos technology provides customers with immersive surround sound.

In the master bedroom, guests enjoyed an amazing experience with STARZPLAY content on the 75-inch The Frame TV. It combines the innovation and picture quality of a QLED 4K TV with the ability to customize the stylish frame to match your home decor. When the TV is off, it turns into an art gallery featuring some of the world’s most famous artworks; This feature is provided in partnership between Samsung and the world’s most famous museums and galleries.

Samsung leads the leading TV market with its innovative products, and attracts more content partners to join its entertainment ecosystem. The company organized an event to showcase the concept of the “smart entertainment home” in cooperation with regional and international partners such as “Anghami”, “Shahid”, OSN, Disney +, YouTube, STARZPLAY, Xbox and others, to display their largest productions through Samsung’s smart and modern TVs such as New QLED and OLED HD, which reproduce The colors are amazing while providing an immersive sound experience.

Samsung provides premium entertainment experiences that meet the needs of customers by focusing on providing bigger and better screens. A report by market research firm Omdia revealed that Samsung dominated the ultra-large TV segment globally last year, with 36.1 percent and 42.9 percent market share for TVs over 75 inches and 80 inches, respectively.