Samsung has unveiled its motto this year: “Together for Tomorrow” – technocrat

Samsung unveiled at CES 2022Together for tomorrow”Vision. In his speech, Jong-Hee (JH) Han, Samsung’s vice president, general manager and head of the asset experience division, emphasized the company’s role in a new era of togetherness with personalized experiences that adapt to the changing lifestyles of users and a positive impact on society and the planet. .

The “Together for tomorrow” vision encourages positive change on the planet and encourages collaborations to support it. In his speech, the vice president pointed out how Samsung intends to realize its vision by introducing a series of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

It is a special pleasure for me to be able to learn first-hand about our ideas for positive change on the planet and gain insight into how our initiatives and technologies shape the future. Han said. – Our developments contribute to a more sustainable lifestyle.”

Together for a sustainable future

Samsung’s vision is based on “everyday sustainability”, which encourages the company to put sustainability at the heart of all its activities. In practice, this means low-impact manufacturing technology, packaging with a lower ecological footprint and an even more sustainable user experience, and the company is even more responsible in disposing of products at the end of their life cycle.

Samsung’s efforts to reduce its carbon footprint during the manufacturing cycle have also earned it recognition from the Carbon Trust, the world’s leading carbon footprint testing authority. Last year, the company’s Carbon Trust-certified memory chips reduced carbon emissions by nearly 700,000 tonnes.

Samsung’s efforts in this area go well beyond semiconductors and include expanding the use of recycled materials. To bring everyday sustainability into as many of its products as possible, Samsung’s Visual Display business plans to use thirty times more recycled plastics than in 2021, and plans to expand the use of recycled materials to all mobile products and home appliances over the next three years.

In 2021, all Samsung TV packaging contained recycled materials. This year, the company will expand its use to the inner packaging of the devices, and such materials will be included in the styrofoam and box fasteners, as well as in the plastic bag. The company also announced an award winner eco-packaging international extension of its program. The expansion of the program to turn cardboard boxes into cathouses, tables and other useful furniture will also include the packaging of household appliances such as vacuum cleaners, microwaves or even air purifiers.

Sustainability is not only reflected in the company’s products, but also in the way they are used. Such opportunities are essential to enable users to reduce their ecological footprint and, together, achieve positive change for a better tomorrow. The company has introduced remarkable improvements to Samsung’s first solar-powered remote control, which can be charged all day thanks to the built-in solar panel, reducing the amount of electronic waste.

The advanced solar remote control can also draw power from the radio frequencies of devices such as Wi-Fi routers.

“It will come with more Samsung products, such as the new 2022 TVs and home appliances, which will allow more than 200 million fewer batteries to end up in landfills[2]. If we were to line them up, it would be from Las Vegas to South Korea. ”

Han said.

Samsung aims to have nearly zero standby power consumption by 2025, so products will consume almost no power when not in use.

E-waste is also a big challenge for the electronics industry, so Samsung is also helping to reduce it and has collected more than five million tonnes of e-waste since 2009. For mobile products, Samsung launched the Galaxy for the Planet Sustainability Platform last year, which helps implement tangible climate protection measures and minimize the environmental footprint of devices throughout their life cycle.

“These are very important steps Han said. – Alone, however we cannot achieve our goals. We believe that innovation and cooperation are key in the fight against climate change. ”

With this in mind, Samsung is transforming its environmentally conscious technologies, such as the solar remote control, into open source so that others can use them in their new devices.

By making these technologies openly available, Samsung is demonstrating its cross-industry commitment to innovation and everyday sustainability. Samsung’s collaboration with Patagonia demonstrates the specific solutions that companies working together in different industries can lead to in solving environmental problems. The joint innovation of the two companies will allow Samsung washing machines to minimize the ingress of microplastics into the water during washing cycles, thus helping to reduce plastic pollution.

“This is a serious challenge that we cannot tackle alone.” said Vincent Stanley, director of corporate vision for Patagonia. Praising the hard work and dedication of Samsung’s engineers, Stanley described the collaboration as “A perfect example of a cooperation like this all we need to reverse climate change and restore nature’s health.”

“We are very happy with this cooperation, but our work does not stop here” Han added. “We will continue to build new cooperatives to meet the challenges facing our planet.”

Personalized experiences

In addition to taking steps to ensure everyday sustainability, Samsung has unveiled a variety of technology enhancements that address the diverse needs of users. Every person’s lifestyle is unique and I want to personalize their tools accordingly. Samsung aims to help rethink users ’attitudes towards technology. The company has a people-centered approach to innovation “Together for tomorrow!” a key element of its vision.

Platforms and displays unveiled by Samsung at the event a “Screens for everyone!” they reflect a vision that Han also referred back to CES 2020. The Freestyle is a lightweight, portable projector that delivers a special cinematic experience. With MI-compatible sound and built-in streaming applications[[ and other useful Smart TV features, The Freestyle can be set up almost anywhere and can project up to 100-inch images.

The Samsung Game Center offers a unique, multi-functional platform for exploring cloud-based and console games that will be available on both the company’s 2022 Smart TV models and monitors. These include the new 55-inch curved Odyssey Ark gaming display, which takes the gaming experience to a new level. With the Split Screen feature, users can make a video call or watch help videos on one side of the screen while playing.

Samsung Bespoke home appliances are even easier to customize with new solutions, making it easier for users to tailor their homes to their individual needs. Samsung has also introduced new handsets, including the Bespoke JetTM a vacuum cleaner and a Bespoke washer and dryer, making the stylish and efficient solutions in the Bespoke series available in almost every room in the household.

A new era of connectivity

In addition to integrating personalization and sustainable solutions, connectivity also plays an important role in building a common future. Samsung has introduced collaborations and next-generation products that mark a new era in connectivity and user experience.

To better integrate different smart devices, Samsung is integrating SmartThings Hub features into its 2022 TVs and Smart Monitors. This makes the connected experience more widely available.

Samsung aims to provide the most complete smart home experience available, regardless of brand, and has partnered with the Home Connectivity Alliance (HCA) to work with its home appliance partners. The organization aims to facilitate interoperability between devices from different manufacturers so that users can choose from as many secure options as possible when designing their smart home.

“As a global association of smart home appliance manufacturers, HCA members believe they can use connected ecosystems and digital technology to create more elegant, personalized and even more innovative smart devices.” said Katherine Shin, vice president of user experience at Trane Technologies. “We welcome all manufacturers and brands in the Alliance who think alike about innovation, efficiency and smart technology compatibility.”

Samsung has emphasized its commitment to corporate social responsibility, which continues to contribute to many areas of development. This is evident not only in the company’s technologies, but also in programs that help the next generation change the world through their own projects. Initiatives such as Solutions for tomorrow, help young people develop their personal skills and skills and thus make their dreams come true.

“It is an honor for me to say that Samsung’s next-generation support programs have reached more than 21 million people since 2012 – said Han. “This could be the way to a better tomorrow, where, thanks to innovation and change, people can not only make their dreams come true, but together we can preserve our planet so that many more generations can experience its wonders.”

For more information, including pictures and videos of the products Samsung will be showcasing at CES 2022, see available on the website.

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