Samsung has surpassed the limit of more than a million copies of The Frame TV sold in one year

In just one year, as many as a million The Frame TVs were sold. However, before the end of the year, the number of units sold is expected to exceed 2 million since the start of sales in 2017.

Samsung has announced that it has sold more than a million units of the TV this year The Frame, thus becoming the first model in the Lifestyle TV series to cross the million mark in just one year. However, given the high demand in the markets of Europe and North America, the total sales of The Frame TV, since its introduction in 2017, are expected to rise to two million before the end of the year.

“The Frame is not only an exceptional device for watching your favorite content, but also a state-of-the-art lifestyle TV, which with its design beautifies the space in which it is located and enriches it with its possibilities. We are constantly looking for new ways to expand the possibilities with which The Frame TV satisfies the wishes and needs of users. We are partnering with new museums, galleries and artists to further expand the art collection in the Art Store and allow users to find their favorites in a rich selection of artworks, ” said Simon Sung, executive vice president and head of sales and marketing team in the Visual Business Department, Samsung Electronics.

Innovative design and flexibility

At a time when users are spending more and more time in their home, the popularity of home entertainment devices has grown. The wishes and requirements of users are also growing with popularity. They want to be surrounded by screens that are more than just ordinary TVs and enrich and upgrade their home. With its design and flexibility, The Frame responds precisely to these wishes and requirements. This is also due to the extraordinary increase in sales.

In 2020, Samsung added more technology QLED for a more realistic image display. The TV also boasts a light sensor that adapts the image on the screen to allow the viewer to enjoy a fully customized display. In July 2021, Samsung introduced the 85 version of The Frame TV, which is now available in five different sizes (32 “, 55”, 65 “, 75”, 85 “) and is thus a great choice for just about any space.

The 2021 model of The Frame TV has a frame measuring only 24.9 mm, which is half less than the model from the previous year. A wide range of frame colors adds an elegant note. Users can choose a flexible frame that looks like a real picture frame in several versions – white, beige or brown discrete flat frame or oblique frame in white and brick color. The TV can be placed on a TV stand or on a wall, where it comes to life as a real art painting. Recently, a studio stand is also available, which adds even more elegance to the space.

Content in the Art Store is selected in collaboration with strategic partners

In addition to the unique and modern design, The Frame is also at the heart of the TV Art Store – own subscription platform for art. When the user is not using the TV to watch content, they can select Ambient Mode. In it, he selects the artwork he wants to display on the screen. There is a rich library of paintings and photographs, which instantly transforms any space into an art gallery with the most recognizable works of art from around the world.

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Art gallery in your own home

The Frame Art Store offers more than 1,500 works of art from world-famous museums and galleries such as the Russian Hermitage Museum, the French Louvre and the Spanish Prado Museum. Through a number of partnerships, Samsung has expanded its collection of works available in the Art Store, which now includes unique works of art by upcoming global artists such as Magnum Photos, a global group of photojournalists or leading photography company YellowKorner. In this way, the user can create their own art gallery from a large selection of works at their fingertips. With the help of artificial intelligence, the 2021 model The Frame analyzes the taste and patterns of the user’s habits and suggests new works of art to view.

The 2021 version of The Frame TV offers significantly more memory capacity than previous versions. With 6GB versus the previous 500MB, the TV can now store up to 1,200 selected images in 4K resolution, allowing the user to store even more artwork for a personal gallery.

Find out more about Samsung’s range of lifestyle TVs at

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with groundbreaking ideas and technologies. The company is redesigning the world of televisions, smartphones, wearables, tablets, digital devices, network systems, memory, LSI systems and LED solutions. For more information, visit the Samsung Media Center at

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