The foldable phone market exploded in 2021, at least for Samsung, with the South Korean manufacturer delivering more Galaxy Z Fold 3s in the launch month than it sold in 2020.
right Counterpoint Research estimates published as early as August, mobile phone sales are expected to exceed 9 million units by 2021. Unfortunately, Samsung has not released exact figures for the details of sales in 2021, but we already know that the South Korean manufacturer won 88% of the foldable phone market last year. Assuming that this proportion was maintained in 2021, it turns out that Samsung has sold millions of other not-so-cheap phones this year, with generous profit margins.
For example, the Galaxy Z Fold 3 was launched in August 2021 at a staggering price of $ 1,800. Even if not the exorbitant price kept away even the most devoted Samsung, its role was to shed light on the model with the clamshel design Galaxy Z Flip 3, launched at a price of “only” $ 999, just like the rival its “trivial” iPhone 13 Pro. In a well-thought-out marketing strategy, Samsung then launched the $ 800 Galaxy S21, with a $ 200 difference to the foldable screen model that seemed almost negligible to buyers still hesitant to make the leap to the new product with innovative design.
Unfortunately for Samsung, most consumers have not yet passed the stage of the “first adventure” in the world of folding phones, the first experience with Galaxy Z Flip 3 or the more expensive alternative Galaxy Z Fold 3 being decisive for future purchasing decisions. Some consumers may decide to diversify their experience by buying something from the competition, such as newcomer Oppo Find N, while others may simply return to products with a more mature and reliable conventional design.
Source: Go4IT by www.go4it.ro.
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