Samsung Electronics announced on the 30th that the number of viewers at the launch event of its new concept cooking appliance ‘Bespoke Cuker’ approached 500,000.
The cumulative number of viewers of ‘Hankyu Show’ held on Naver Shopping Live to commemorate the release of Bespoke Cuker on the 28th was tentatively counted at 480,000.
This figure is the highest cumulative number of viewers among home appliance broadcasts that Samsung Electronics has conducted through the live commerce platforms of Naver and Samsung.com.
By age, the majority were in their 30s and 40s, and males accounted for 25% of the total.
On this day, Samsung Electronics introduced the Bespoke Cuker to consumers through Naver Shopping Live Commerce for the first time, and broadcast with the concept that one meal of Hankyu can be completed beautifully with one product.
This is the first time that Samsung Electronics has launched a new product through a live commerce platform.
Bespoke Cuker has a ‘multi-cook’ function that allows you to cook 4 different dishes in 4 zones at the same time, and a ‘4-in-1’ function that serves as a grill, air fryer, microwave, and toaster in one product. It is equipped with a spacious kitchen space.
In addition, interest in ‘My Cooker Plan’, a regular purchase contract service that Samsung Electronics introduced for the first time in collaboration with 8 leading Korean food companies and Samsung Card, showed high interest. More than 90% of the consumers who purchased the product on that day were counted as subscribers of My Cuker Plan.
Samsung Electronics plans to hold a live commerce ‘Bespoke Cuker Week’ every day at Samsung.com from the 2nd to the 6th of next month. Comedian couple Hong Yun-hwa and Kim Min-ki (broadcast on the 2nd) and cooking YouTuber Meat Man (6th) participate in broadcasts, as well as broadcasts in collaboration with Presage (3rd), My Chef (4th), and Chung Jung-won (5th) proceeds
Reporter Lee Ho [email protected]
Source: 전체 – 넥스트데일리 by www.nextdaily.co.kr.
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