An analysis by Semrush shows that Salvador Illa is by far the most popular candidate, with an average of 200,700 searches in January.
Next Sunday, February 14, the Catalan elections are held. With the aim of knowing the interest in this political event and the online penetration of the main candidates, the platform has analyzed the records of searches made on the Internet about the political leaders who star in the campaign. The main results include a broad general interest, not only in Catalonia but throughout Spain, and a prominent presence of Salvador Illa, former Minister of Health and now a candidate for the PSC.
According to Semrush, In the last 15 days, online searches around the Catalan elections have grown more than 2,400% throughout Spain. Many of them have to do with Salvador Illa, the candidate who “is on everyone’s lips.” The monthly average of searches on his figure was 153,417 in the last year. In the past month of January, this average rose considerably, reaching a record of 200,700 searches. This fact is probably related to the increase in his role as a result of resigning as Minister of Health to participate in the elections. According to the data, this movement increased searches by 21.6%.
The popularity of Illa by Autonomous Communities
In the Basque Country, the average number of searches around Illa is 6,933. In Valencia, the average is 14,375, while in Andalusia the figure is 21,617 on average; in total, more than the sum of the averages of the two previous CCAA.
In Catalonia the volume reaches 29,783 searches, making Illa the most popular candidate on the Internet. It is surprising, however, that searches in the community of Madrid exceed those of the Catalans themselves, with an average record of 32,000.
Other candidates in the shadow of Illa
The second place in the online popularity ranking is held by the candidate for the Popular Party, Alejandro Fernández, with more than 36,900 searches on average in January 2021. It is followed by Laura Borràs, Juntxs candidate for Catalonia, with a figure of 21,142. The fourth place is occupied by Ignacio Garriga, of whom it is worth highlighting an increase of 200% in relation to searches carried out in January. Pere Aragonés, ERC candidate, has also increased his search volume, although less exponentially (86%).
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Source: Marketing Directo by www.marketingdirecto.com.
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