Euromonitor Internacional report highlights changes in consumer experience in 2020 and challenges for companies to succeed in 2021
Global brands will continue to invest in ways to captivate consumers with the integration of the physical and digital universes. This is one of the analyzes pointed out in the Euromonitor Internacional report, on the main consumption trends of 2021. The new habits developed by the consumer in 2020, mainly due to the pandemic, generated reflections in this year’s shopping experiences. According to the report, companies that manage to provide memorable experiences to their customers in different channels, while collecting valuable data, will be the most successful in the market.
“The year 2020 definitively erased the existing borders between e-commerce and the physical store. The customer comes into contact with the brand at different times and channels and the mission of the companies is to accompany them in a personalized way at all times. For this, it is necessary a centralized system that integrates all customer inputs, to communicate with him in the most effective way possible ”, explains the Head of Global Sales at E-goi, Ernesto Ferreira.
Within the new reality, the E-high launched a brand to help companies and unify online and offline sales experiences with customized solutions. THE E-goi Digital Solutions is the new bet of the Portuguese marketing automation company, which is a leader in the movement phygital, in which the physical and digital sales ecosystem becomes one. “We understand that companies invest in innovation to improve the customer’s shopping experience. For this reason, we have combined our experience of over 20 years in omnichannel marketing automation, with more than 600 large companies around the world, to develop softwares integration that respond to the needs and particularities of each brand ”, explains the Head of Global Sales at E-goi, Ernesto Ferreira.
Founded in 2007, E-goi plans to bring more innovations in 2021, to help customers achieve more strategic objectives. More than half a million users access the technology of the Portuguese company, which is available in more than 40 countries. In 2019, E-goi was awarded by Exame Informática Magazine as the Portuguese technological company that hired the most employees and is among the top 25 best companies to work for.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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