Sales of smartphones in Russia fell sharply

According to “Izvestia”, in early March, the piece sales of smartphones in Russia decreased by almost half compared to previous weeks. From February 14 to February 20, about 744 thousand mobile devices were sold, and from March 7 to March 13, only about 380 thousand units.

MTS confirmed the decrease in sales, but in comparison with last year it is not so significant – 18%. M.Video – Eldorado noted the reorientation of demand for the lower and middle price segment, and also stated that the share of Chinese brands increased from 50% a year earlier to 55-60%.

Mobile Research Group analyst Eldar Murtazin believes that in February this year there was a boom in demand for smartphones, caused by the expectation of price increases, and this was logically followed by a decline in sales, as the Russians bought what they wanted in advance, or “invested” their savings. Murtazin expects that by the end of the year, sales of smartphones in Russia will decrease by 50% in units and by 30% in money terms.

Source: by

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