Sales and revenue through Apple’s App Store grew by a quarter in 2020


The App Store system enabled total sales and revenues of $ 643 billion in 2020, 24 percent more than the previous year. The bulk of it, at $ 383 billion, went to sales of physical items.

According to a study, around a quarter more business volume was processed via the Apple App Store in the Corona year 2020 than in the previous year. The app store system enabled sales and revenues totaling 643 billion US dollars (around 526.6 billion euros), 24 percent more than in the previous year.

The bulk of it, at $ 383 billion, went to sales of physical items. It was $ 86 billion for digital content and services. The numbers were calculated in an independent study by economists from the Analysis Group and presented by Apple.

Corona-Effekte

In the past year, the corona effects were clearly felt. According to the study, the travel ($ 38 billion) and commuting ($ 26 billion) business fell by more than 30 percent. In contrast, there was an increase of 40 percent for digital articles and services. For digital businesses, Apple collects a 15 or 30 percent fee.

Apple’s app store system is currently under fire. The EU Commission accuses the iPhone group of unfair competition in the business with music streaming apps. With a lawsuit in the USA, the game company Epic wants to ensure that it and other providers can operate their own app stores on the iPhone bypassing Apple. Apple emphasizes that the App Store is a lucrative platform for app developers and at the same time protects users from attempted fraud.

According to the study, advertising in apps had a volume of 46 billion US dollars last year. Food deliveries generated revenue of 36 billion US dollars and the sale of groceries for 22 billion US dollars.

According to the study, around 90 percent of developers have revenues of less than one million US dollars a year. For them, Apple cut the tax on digital business from 30 to 15 percent last fall.


Source: com! professional by www.com-magazin.de.

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