RTL football offensive at prime time: Big plans for the NFL season

Photo: RTL

In a press conference on Friday, RTL Deutschland presented the plans for the first season as the NFL’s exclusive free TV partner.


From the start of the regular season of the US professional league in September 2023, RTL prime time with up to two games live on Sunday should be all about American football. The private broadcaster announced this on Friday after the press event, moderated by Jan Köppen, took place.

RTL has put together a team of experts and moderators who will broadcast the live games on free TV and on RTL+ should present. In addition to Markus Kuhn, Jan Stecker, Sebastian Vollmer and Alex “Kucze” von Kuczkowski, this also includes Frank Buschmann, Patrick Esume, Adrian Franke, Mitja Lafere, Nadine Furasyid, Florian Schmidt-Sommerfeld, Mona Stevens, Björn Werner and Jana Wosnitza.

Frank Buschman
“Buschi” accompanies the NFL for RTL Photo: RTL/ Robert Grischek

RTL relies on cross-media NFL content

According to its own statements, RTL wants to rely on cross-media formats for NFL reporting. In addition to the live games of the preseason in August on Nitro and the regular season from September on RTL, Nitro and on RTL+, the broadcaster promises, among other things, streaming and digital content about American football, fan events, a new NFL radio Stream as well as content offers for children.

For example, RTL is announcing a new “Toggo Touchdown” format world that will offer cross-platform football content suitable for children. Florian Ambrosius is supposed to present the TV magazine of the same name on Super RTL every Saturday. RTL also promises a new NFL highlight magazine for Nitro from late summer. The streaming content includes the documentaries “American Football – Made in Germany” and “Nothing for free! – The strong women in the NFL”.

"Nothing is given - the strong women in the NFL" on RTL
Foto: RTL / (c) MMXXII NFL Productions LLC

Great stage for American football

Stephan Schmitter, Chief Content Officer RTL Germany, comments: “With prime time on Sunday at market leader RTL, we are offering American football the greatest possible stage that this thrilling sport deserves. At the same time, as a cross-media power house, we will make the NFL tangible on all platforms for all fans and new discoverers. I’m particularly pleased that with our great ‘Offensive Line’ we have plenty of first-class expertise and a lot of passion for American football on board. It will be great team play and great entertainment for everyone.”

RTL and Nitro are the new free TV partners of the NFL in Germany until 2028. One game per week will also run exclusively in streaming on RTL +. Between September and February, all fans can look forward to around 80 live broadcasts each season.

Termine NFL Regular Season

The preliminary heats for the Sunday games start at 6:15 p.m RTL+.

NFL LIVE – KICKOFF, 7. September

• Kick-off 02:20 a.m. Free TV RTL

NFL LIVE – WEEK 1, 10. September

• Kick-off 7:05 p.m. Free TV RTL
• Kick-off 7:05 p.m. RTL+
• Kick-off 10:25 p.m. Free TV RTL

Source: RTL Germany

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