RTL acquires Super Bowl rights – connect

American Football

RTL has secured the broadcasting rights for NFL games and can therefore also broadcast the Super Bowl in the next few years.


RTL broadcasts NFL games in Germany.

RTL Deutschland is investing heavily in strengthening its content business and entering into an extensive partnership with the US National Football League (NFL). With the rights deal, the Cologne-based media company acquires the live broadcasting rights on free TV and for the streaming platform RTL+ with weekly live games in league operations until 2028.

This also includes the Super Bowl and the “Germany Game” as a game that is played in Germany. Football fans can look forward to around 80 live broadcasts between September and February each season. The agreement applies to the entire German-speaking area as well as Luxembourg and Liechtenstein from next year.

According to RTL, American football is the most popular sport among 14 to 49-year-old German audiences after soccer. For the NFL, in turn, Germany is an important growth market.

Those: RTL

9.9.2022 von Volker Strassburg

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