RTL acquires Super Bowl rights – connect

American Football

RTL has secured the broadcasting rights for NFL games and can therefore also broadcast the Super Bowl in the next few years.

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RTL broadcasts NFL games in Germany.
© NFL / RTL

RTL Deutschland is investing heavily in strengthening its content business and entering into an extensive partnership with the US National Football League (NFL). With the rights deal, the Cologne-based media company acquires the live broadcasting rights on free TV and for the streaming platform RTL+ with weekly live games in league operations until 2028.

This also includes the Super Bowl and the “Germany Game” as a game that is played in Germany. Football fans can look forward to around 80 live broadcasts between September and February each season. The agreement applies to the entire German-speaking area as well as Luxembourg and Liechtenstein from next year.

According to RTL, American football is the most popular sport among 14 to 49-year-old German audiences after soccer. For the NFL, in turn, Germany is an important growth market.

Those: RTL

9.9.2022 von Volker Strassburg

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