Roy Kreisman is the director of the Israeli Tourist Board in China. The list is published annually in Travel Link Daily magazine which is considered one of the most important and influential in the industry
Roy Kreisman, Director of the Office of the Israeli Ministry of Tourism in China, was elected to the eighth place in the list of 16 influencers in Chinese tourism for 2020. The list is published annually in the magazine Travel Link Daily, Which is considered one of the most important and influential magazines in the industry. Along with him on the list are also the VP of marketing of the Chinese tourism giant Ctrip, the CEO of the Intercontinental chain in China, the vice president of the Alibaba Group, the CEO of Air France, the CEO of the Caissa Tourism Corporation and more.
Minister of Tourism, Orit Farkash HaCohen: ‘I congratulated Roy Kreisman on his prominence in his role as an emissary for the Ministry of Tourism in China. You, like the other emissaries in the various countries, respectfully represent us in the global tourism market. This victory shows the important work of maintaining contact with the tourism industry in China and around the world, thinking ahead to the opening day of the sky that we look forward to. “
Director General of the Ministry of Tourism, Amir Halevi: “The emissaries of the Ministry of Tourism are also working during this period to preserve Israel in consciousness in order to be the first destination they will choose to reach with the opening of the borders and the gradual return to world tourism. The rate of immunization of Israelis is arousing interest among the world tourism industry and it is of paramount importance to make sure that of all the destinations in the world Israel will be the first tourist destination they reach and this is exactly what we do despite the severe budget constraints. I am proud of Roi and the other emissaries of the ministry for the hard work and achievements these days. “
As a justification for its inclusion in the list, it was written that despite the outbreak of the corona virus, Roy, as a representative of the Ministry of Tourism in China, maintained contact with the Chinese tourism industry. With the onset of the global health crisis, it was decided to make marketing adjustments to the Chinese audience through online activities, uploading marketing content, travel experience sharing campaigns and agent meetings. This strategy is evident in all his actions as he said himself in an interview with the magazine that put him on the list:
“I think Israel has a clear direction for deepening the Chinese market. We don’t run short distances, we want to run marathons!”
Sarah Slansky, Director of a Senior Overseas Division in the Marketing Administration, says that the activities that Roi carries out in China are a direct continuation of the strategy of preserving the marketing infrastructure around the world, according to which all representatives of the Ministry of Tourism abroad operate.
About two months ago, Kreisman participated as the official representative of the State of Israel in the production of a reality show in China “Where is the magical company” starring Chinese mega-celebrities. The program, which has garnered millions of views on the media and social networks, is about celebrities helping Chinese people return to the labor force. Kreisman, who participated in a chapter dedicated to the tourism sector, met with the celebrities during it, introduced them to the possibilities of tourism in Israel in Chinese.
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