Rovio Entertainment, Moomin Characters and Gutsy Animations start collaborating to create content.
Rovio will become the exclusive partner for mobile games based on Moomin characters.
“Rovio will have the rights to develop and publish games based on Moomin characters on any platform, as well as exclusive rights to mobile gaming platforms.”
Rovio will also become a minority shareholder in Gutsy Animations, the creator of the Moomin Valley animation series, with a capital investment of EUR 2.5 million and a convertible bond of EUR 2.5 million.
The duration of the cooperation is six years, with the possibility of an extension for another six years.
“The collaboration with Gutsy and the Moomins creates an opportunity for us to bring this iconic brand to a new audience globally, while certainly delighting our current fans,” Rovio’s CEO Alex Pelletier-Normand notes in the release.
According to Rovio, the partnership will diversify the IP portfolio.
“This is an important step in our consistent growth strategy. Rovio’s first Moomin game is already in development. The game is based Tove Jansson to create an original story and world, and we look forward to this game inspired by the visual look of Moomin Valley starting trial marketing later this year. ”
CEO of Moomin Characters Roleff Kråkström finds the entry of Rovio interesting.
“Moomin Characters wants to expand its digital playing field. Rovio is one of the most successful companies in the world in this area and it is great to ally with them. This will hopefully open up new opportunities not only for the Moomin brand, but also for other Nordic story and character brands. This alliance is an important part of our strategy to bring Nordic creations to international markets. ”
Founder of Gutsy Animations and CCO Marika Makaroffin according to Gutsy, it is important to create relevant and international content that is based on Nordic values.
“I believe that with Rovio’s support, we can create a new Finnish success story for the animation industry, the international content business and the field of production companies.”
Source: Arvopaperi by www.arvopaperi.fi.
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